Blinkfire’s Trends of the Week: 2024 MLS Season Kickoff ?, MLB Spring Training ???, NBA All-Star Game Recap ??, and more!
Blinkfire Analytics, Inc.
AI-Based Sponsorship Optimization for Sports & Entertainment across Social Media, Broadcast, Streaming, and Digital.
? 2024 MLS Season Kickoff
The 2024 MLS season kicked off with Messi and Inter Miami taking on Real Salt Lake Wednesday. Inter Miami won ?2-0 and once again impressed on social media. Messi continues to prove his massive worth to Inter Miami on and off the field, which is great news for the team’s new front-of-jersey sponsor: Royal Caribbean! ?
On Wednesday, Inter Miami had 4.9 million total engagements, 3.5x the MLS’ engagements, and 39.3 million video views, 2.8x the MLS’ video views! You won’t find many teams that outperform their league’s social media, but that can change when you have the most famous athlete in the world on your roster.
??? MLB Spring Training
Baseball season has arrived and MLB Spring Training is underway! Blinkfire takes baseball sponsorship reporting to the next level with real-time reporting and baseball-specific asset and scene tracking! Check out this "Training" scene example from the New York Yankees that received over 614,000 impressions on Instagram featuring "Outfield Wall" and "Jumbotron" branded assets.
?? What We’re Reading
Women In Sports Report — Endeavor
2023 was a record-breaking year for women in sports! With the help of Blinkfire data, our friends at Endeavor put together a report on social media, TV viewership, sponsorship, and other key metrics from the biggest moments in women's sports. You will not regret educating yourself on one of the most significant current opportunities in the business of sports!
Chevrolet to replace Cruise as SF Giants' jersey sponsor — Sports Illustrated
领英推荐
Get ready for a lineup change! The SF Giants bid farewell to Cruise, their controversial jersey patch sponsor, in favor of Chevrolet, following a string of accidents and statewide service shutdowns. As the Giants switch gears, be ready to see more MLB teams selling jersey patch sponsorships in the second year of the league allowing such advertisements.
?? Insight to Share: NBA All-Star Game
The Eastern Conference took the win in last weekend’s NBA All-Star Game, putting up a record 211 points! Other notable moments from the weekend included the Steph versus Sabrina in the three-point challenge, a lackluster dunk contest, and the first fully-lit LED court used in an NBA event.
Despite the positive impact of Curry and Ionescu's shootout (half of the top 10 social posts), the NBA took a hit on their social media performance compared to the 2023 All-Star Weekend:
???? 700.2 million impressions (-32.7%)
?? ?? 180.5 million video views (-52.5%)
?? ?? 42.2 million engagements (-17.6%)
.