?? "Blindly Raise Your Prices" - The WORST Advice in Business
? Charles Cormier
50X Founder / 100k Finisher / Biohacker / AI Podcaster / BodyBuilder / 3X Ironman -> striking 100+ sales meets/week.
Most "gurus" preach: "10X your prices tomorrow!" without understanding the market economics.
Here's why this advice fails:
1?? Value must PRECEDE pricing Raising prices without increasing value creates customer resentment, not profit. I've watched founders lose 80% of their clients overnight.
2?? High-ticket requires different systems $10K offerings need distinct: ? Sales processes ? Delivery mechanisms ? Client success frameworks ? Objection handling
3?? Market positioning takes TIME Your reputation, content, and case studies must align with premium pricing. This isn't an overnight switch.
The REAL approach:
? Test price increases in 20-30% increments
? Build delivery systems that justify premium pricing
? Create genuine scarcity through results, not fake timers
? Let DATA (not ego) drive your pricing strategy
?? The founders who succeed don't blindly raise prices - they systematically increase value until the market DEMANDS they charge more.
What's the worst business advice you've received? Comment below.