Blinded by Sweat: Is Our Perception of Hard Work Obscuring AI's Potential?
Bob Hutchins, MSc
Bridging silicon and soul in the age of thinking machines. AI Consultant, Advisor and Instructor, Marketing exec. PhD Researcher in Generative AI. EdTech. Author. Speaker. Media Ecology. Mental Health Advocate
We've all heard the timeless advice, "If at first you don't succeed, try, try again." It's a comforting mantra, assuring us that if we pour our sweat, our tears, and the deepest parts of ourselves into our work, success will eventually come knocking on our doors. We respect the effort, the dedication, the perseverance. It's a narrative that resonates deeply with our human spirit. However, this narrative, in itself, can become a double-edged sword when we fall into the trap of the effort heuristic.
The effort heuristic is a psychological principle that suggests our value judgments are often influenced by the perceived effort that goes into creating something. In other words, we tend to value something more if we believe more work was put into it. It's why we cherish a handwritten letter more than a text, a home-cooked meal more than a fast-food burger, or a hand-knitted sweater more than a store-bought one. It's our way of paying tribute to the toil and time spent, a sort of silent recognition of the human spirit's unwavering will to create and persevere.
However, in our adoration of effort and time, do we sometimes lose sight of what truly matters? Is it always about the hours, the energy, the struggle, or can we find value in efficiency, speed, and the help of artificial intelligence (AI)?
Think about the novelists, the artists, the filmmakers, the musicians—each of them pours heart and soul into their work. They spend countless hours, sometimes years, perfecting their craft, all to create something that resonates with their audience. But what if a machine could produce a similar piece of art, a compelling novel, or a catchy tune in a fraction of the time? Does that diminish the value of the final product?
AI is revolutionizing the way we create. It's able to generate songs, paint portraits, write stories, and even direct films. It's quick, it's efficient, and it gets the job done.(mostly) Yet, somehow, we often find it hard to accept these AI-generated creations. We cringe at the thought of a machine producing art, arguing that it lacks the human touch, the emotion, the struggle. But, are we simply clinging on to the effort heuristic, blind to the potential benefits of AI?
It's time we explored this perspective and asked ourselves: Are we prioritizing the wrong thing? Are we so enamored with the human struggle that we overlook the efficiency and capabilities of AI? Perhaps we're looking at it wrong. What if we shift our focus from the effort and time spent to the benefits gained, the purpose served, and the joy created?
AI can help us achieve restorative goals, promoting healing, growth, and improvement. It can alleviate the burdens of mundane tasks, freeing up our time and energy to focus on what truly matters. It can help us connect with people on a global scale, breaking down barriers of distance and time. It can enable us to explore new creative avenues, expanding our understanding of art and storytelling.
Yet, it's important to recognize that AI is not just a tool, as Marshall McLuhan would say; it's a medium that affects the society it serves. It changes us and our perceptions, both positively and negatively. On one hand, it can open up a world of opportunities, making our lives easier and more efficient. On the other hand, it can create a sense of unease and displacement, as we grapple with the idea of machines taking over tasks traditionally performed by humans. It can make us lazy in the creative thought process as well.
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As we continue to embrace AI, we must strive to find a balance between our appreciation for human effort and our acceptance of AI's capabilities. We must remember that while AI can replicate certain human tasks, it cannot replicate the complexity and nuance of human emotional experience. Emotions are about more than just recognizing patterns and responding to stimuli; they are also about the individual’s subjective experience.
There's also the transformative effect of AI, particularly through restorative principles and initiatives through businesses and nonprofits. By focusing on restoring the health and well-being of individuals, communities, and the environment, AI can play a significant role. It can help us understand and address the needs of different communities, target health interventions more effectively, and monitor environmental conditions. However, just as with the arts, we must strike a balance between appreciating the benefits of AI and recognizing the irreplaceable value of human connection, empathy, and understanding.
It's not just about making things quicker and easier, but about making things better. It's about restoring balance, fostering growth, and promoting wellness. AI can be a powerful tool in this endeavor, but it's not a replacement for the human touch. It's a supplement. An augmentation.
While it's tempting to cling to the romantic notion of effort and struggle, it's also important to appreciate the benefits of efficiency and the potential of AI. After all, isn't the ultimate goal to create something meaningful, something that resonates with people and makes a difference in the world? Whether it's a novel, a painting, a film, or a marketing campaign, isn't it about the impact it has, the joy it brings, and the change it inspires?
AI can help us achieve these goals more efficiently, but it's up to us to ensure that we're using it in a way that aligns with our human values, respects our creative spirit, and serves our collective needs.
In our pursuit of progress, let's not forget the value of the human touch. And, let's not let the effort heuristic blind us to the benefits of AI. Instead, let's use AI as a tool to amplify our capabilities, explore new horizons, and create a world where technology and humanity work hand in hand, not at odds with each other.
In the end, it's not about choosing between effort and efficiency, between human and machine. It's about finding a balance that respects both, that celebrates the beauty of the human struggle while embracing the potential of AI. It's about using technology not just as a tool, but as a partner in our quest for a better, more empathetic, and more creative world.
Effort is admirable, but it's not the only measure of value. Don't let the effort heuristic blind you to the possibilities that lie beyond. Open your eyes to the potential of AI, but keep your heart grounded in the values that make us human. It's a brave new world out there, let's explore it together, with kindness, empathy, and an open mind.
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1 年This is an excellent perspective regarding our creative endeavors in the new world of AI. I hope the balance of personal creativity with AI isn't too skewed by the super competitive environment we all find ourselves in now. If that happens, the machines may start taking over.
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1 年Great insights. I would add that the current fear narrative around AI and the impact on jobs and our own sense of worth is driven by the irrational belief that we won't or can't create new forms of value. Everyone seems to be focused on the Productivity benefits of AI and the need for less human time to achieve the same outcomes. That will true for some jobs and many tasks. What is not getting enough attention is the other 'P'. POSSIBILITIES. That will happen if individuals and organizations apply our innate human curiosity and creativity to creating new value. And using AI to accelerate and amplify our ability to translate our ideas and stories of what the future can be. AI is Middleware for the Human Imagination. Let Machines Machine. Let Humans Human.
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1 年Well said.
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1 年This is one of the best commentaries I've read so far about the use of AI. This is exactly how I feel about using AI in my work.