Blending Money and Meaning for Competitive Edge

We are in full swing this week with our LIVE Merging Money & Meaning masterclass. It is great to be able to interact with some of you live and chat through what it might look like to merge money and meaning in your business.

There is still time so DON’T MISS OUT!

It’s not too late to register for our FREE masterclass Merging Money & Meaning. Head to www.bessigraham.com/masterclass to sign up and you can use the replays to catch up on what you’ve missed and join us LIVE on Zoom for the remaining sessions.

This week's episode of The Jasper Blueprint podcast, highlights the culmination of discussions we've been having on the 3Bs Framework: Beneficiary, Business, and Banker. I want to offer established business leaders like you a comprehensive lens to view and develop your business.

You can download The 3Bs Framework here .

We operate our businesses in an often complex and dynamic environment where decisions are plentiful and certainty is a luxury. That is why it is so crucial that you have an evolving business model that can adapt and instil resilience in your business. There is a delicate balance of integrating money with meaning and how businesses can secure a competitive edge by harmonising the two.

If you're keen to jump straight into this weeks Jasper Blueprint podcast you can watch it here, or if you prefer to listen you can do so at the bottom of the newsletter.

I'm going to shift my focus to the Banker, which represent stakeholders who inject capital into your business, such as customers, internal shareholders, or external investors.

There is a nuanced art of communicating blended purposes to investors who may not share your vision. Often Bankers are satisfied with what may seem superficial or unsatisfying to you. Audience is key.

Side note: the importance of having alignment with external investors you bring into your business is a longer conversation for another time but I'm attempting to stay focused on the topic at hand!!!

Remember: Your mission isn't to make everyone believe what you believe! You're trying to contribute to something you care about using the unique mix of commitment and skill your business has.

The 3Bs Framework helps you prioritise and understand the needs from three perspectives: the beneficiary, business, and banker. Allowing you to better understand your target audience and to communicate the impact your company is contributing to, demonstrating the value provided to all stakeholders involved.

I want to encourage you to not waste your energy, preaching. Do the work that needs to be done, and contribute to the change. Share relevant information with the right people in the format they want.

When communicating with the bankers, be that your investors or customers, who may not share the same social priorities as your business, try instead to focus on sharing the incremental changes or outputs your business have made, that align with their interests. Customer loyalty should increase by openly sharing transformation stories and areas of your business contributing to issues that align with shared values and sense of identity.

You can build a robust business by blending money with purpose, moving away from zero-sum scenarios, and rejecting the old notion that capturing value comes at another's expense.

Don't forget to sign up for the masterclass and catch up on the replays. Here's what others had to say about it:

You can listen to my latest podcast right here on Linkedin, where I explore the banker using some questions from listeners to dive deeper.