Blended agency iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
Brand marketing to performance marketing continues to grow, research
Moloco, a player in operational machine learning (ML) and performance advertising, together with leading independent research company Ipsos, have announced the findings of the inaugural Mobile App Performance Marketing Global Report.
More than 1,600 mobile app marketers were surveyed across nine countries, including US, UK, Korea, France, Germany, Indonesia, Japan, Singapore, and Vietnam... read more
WPP opens new campus in Paris
WPP has opened the doors of its new campus in the northwest of Paris. The new space demonstrates WPP’s ongoing commitment to the French market and its investment in creative talent, bringing 2,000 people under one roof.
The campus is located in the Levallois-Perret neighbourhood, an area that is home to an increasing number of international businesses. The site also carries a rich heritage of French innovation, once serving as the location for the Clément-Bayard factory, which Citro?n acquired in the early 1920s to produce the iconic 2CV... read more
Blended agency iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
APICA (Advanced Port Information and Control Assistant) was launched in early 2022. Now, the avatar representing the digital twin has gotten a new outfit, warmer voice, and friendlier facial expression and speaks as many as 100 languages... read more
Mirakl and Havas partner to accelerate ecommerce and retail media growth
Mirakl – the pioneering and SaaS solution to empower businesses in their digital transformation through platform innovation – and Havas – one of the world’s largest global communications networks – have announced a unique global partnership to accelerate eCommerce and retail media growth... read more
Laura Fenton named CEO of Omnicom Media Group UK
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. has named Laura Fenton CEO of OMG UK.
?In her new role, Fenton – who has been CEO of OMD UK since 2020 – will oversee strategy, operations and the development and adoption of transformative capabilities to support OMG UK agencies – including OMD, PHD, Hearts & Science, and the Annalect data and analytics division in the UK... read more
Ghanaian actress, Yvonne Nelson, joins top YouTube MCN, Age Africa
Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of YouTube channels.
The popular Ghanaian actress, model, film producer, author, and entrepreneur joined the YouTube-certified partner to upscale her?Yvonne Nelson?(@yvonnenelsongh) channel on YouTube to boost engagement and drive revenue growth... read more
LG Ad Solutions inks deal with Affinity to boost Connected TV measurements
LG Ad Solutions, a global player in connected TV (CTV) and cross-screen advertising, has announced a strategic product partnership with consumer purchase insights company Affinity Solutions (Affinity), named LoopIQ... read more
Flywheel and CitrusAd support retail media with global API integration
Flywheel, a global palyer in retail media managed service, has completed its global reporting API integration with CitrusAd.
The integration of CitrusAd’s reporting API allows data to connect to Flywheel’s application and provides unprecedented versatility for client reporting. Additionally, the integration makes new features, ongoing data improvements with better shopper history and advanced reporting metrics readily available to support clients with speed and agility for proactive recommendations... read more
South African agency Flume Digital Marketing opens European hub in Amsterdam
South African agency ?Flume Digital Marketing, with offices in Johannesburg and Cape Town, is expanding to Amsterdam – located on the Weesperstraat.
This strategic move aims to establish a central hub for European clients, representing a pivotal milestone in the agency's global growth strategy. Co-founder Ruan Oosthuizen has taken up residence in Amsterdam and leads the European team in collaboration with local expert Janique Smeets... read more
Global online spend lost to ad fraud to each $170 billion in 5 years, research
A new in-depth study from Juniper Research, the foremost experts in independent technology research and forecasting, found that 22% ($84 billion) of all online ad spend is lost due to ad fraud in 2023 and it is projected to reach over $170 billion in 5 years... read more
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