Blanket | Talent Partnerships
Skincare meets F1? ???? In 2023, we teamed up with CeraVe and F1 star Alex Albon to mix humour with skincare! This first-of-its-kind partnership launched CeraVe into the fast lane of the F1 community, tapping into the massive buzz from Netflix's 'Drive to Survive'.?
With Alex’s creative freedom and authentic comedic style, the campaign took off on TikTok and Instagram, driving major results—and securing another year of partnership for 2024. ??
Check out his content here: