Blackberry Is Here To Restore The Dynasty

Life is always not a burger king, things always don't turn out the way we predicted it. Blackberry once entered the tech dynasty as the king soon witnessed downfall, but sometimes, the sun do set on the empire, and the king continues to work to help the kingdom enjoy the new sunrise. 

Similar was the case with blackberry. Once ( 2011) it controlled 50% of the smartphone market in US and 20% globally, soon faced a demand decline in 2016. Blackberry came with a simple design with keyboards. When it came into the market, it didn't have any competitor in the beginning, and with it's feature - Blackberry messenger, it ruled the customers' hearts. During that time, it even received great deals from governments and big-ticket contracts from huge companies, thus dominating the market. However, soon iPhone joined the race and within months, the customers who once praised blackberry's existence, found convenience in iPhones' touchscreen and fast applications. The huge jump in innovation was a mesmerizing factor for the consumers brought an unpredictable shift in the market. 

However, after so many years of Blackberry's absence, it has finally arrived to turn heads towards itself. The phone is set to make a comeback in 2021 with a new 5G smartphone. 

Let us explore what math is involved in making a comeback !!

BlackBerry CEO John Chen said' " The smartphone will deliver physical keyboard leveraging our high standards of trust and security synonymous with our brand. "

The new device will differ from the old one, for which you need you need a very strict planning to utilise your production at it’s potential. And obviously it will derive from numbers. let us explore a few of them:

• The cost to make a single phone is X but once you calculate the everything your labor your expenses your operations you can bring it down to Y. Here we explore the application of simple to quadratic equations ( Depending on the manufacturing and distribution model)
• There’s a lot of dimensions involved and you cannot even mess up with 1mm. Volume of the phone, along with the packaging which will impact global shipping (Direct variation - More Volume means more shipping cost which in turn will make it more costly for the consumer).
• Lot of geometry goes in designing and getting the right appeal which every one looks for along with durability. With screen sizes going crazy huge, every inch increase can impact the entire functionality of the phone.
• Statistics and probability goes in planning a product that needs to re-gain the market stability and strength and ofcourse the customers' hearts. (Literally every concept of statistics will determine what can the new blackberry win its old consumer base.

This article is dedicated to all Blackberry lovers and with the hope 2021 will be a great year ahead !!