Black Media Vs. White Media

By @ChrisSpencer

While there is overlap in coverage, Black media tends to approach the feud with a more nuanced perspective, considering its broader cultural impact on their readers and the subjects involved. They delve into the cultural and community relevance of the feud. In contrast, white media often prioritizes the entertainment value, focusing on engagement and drama rather than deeper cultural implications.

At the 2024 BET Awards held last week, Drake was nominated for seven awards. However, this achievement was overshadowed by his ongoing conflict with Kendrick Lamar.

Social media was abuzz with users showing support for either rapper, engaging in lyrical breakdowns, interpretations, and hyping specific lines through their reactions. We did a deep dive into how Black media covered this buzz versus how general market media covered.

Clarification:

The reception of the Drake vs. Kendrick Lamar feud varies significantly between Black media and mainstream (or white) media. Black media typically refers to outlets that are either Black-owned or oriented towards a Black audience. For instance, Black Enterprise and theGrio are Black-owned, while BET, though owned by Paramount, caters specifically to a Black audience. In contrast, mainstream media like Rolling Stone, XXL, and Complex cover hip-hop but do not target a Black audience specifically.

Read the Full Deep Dive at The Stylists Suite.