Black Hat SEO vs. White Hat SEO
Jitendra Sheth Founder, Cosmos Revisits
Empowering Small Businesses to Surge Ahead of Competition. 9X LinkedIn Top Voice: Brand Development | Creative Strategy | Content Marketing | Digital Marketing | Performance Marketing | SEO | SMM | Web Development
What is Black Hat SEO?
Black Hat SEO is something I would describe as SEO malpractice. It’s a deliberate manipulation to gain an unfair rank advantage in search engines. Google and other search engines have openly denounced the Black Hat SEO practitioners.
Some of the Black Hat SEO techniques that can tank your site:
- Keywords Stuffing
- Low-Quality Content or Duplicate Content
- Spamming Blogs with Backlinks
- Link Manipulation
- Steal and Repost Others Articles
- Over-Optimized Alt Description
- Doorway Pages or Gateway Pages
- Negative SEO
- Hidden Text and Links
What is White Hat SEO?
White Hat SEO is all about playing by the rules. White Hat SEO practitioners follow search engine rules and policies in optimizing a site, using value-added keywords, backlinking, link building to improve link popularity, and content writing. The White Hat uses organic techniques to ensure that the site performs well in the SERPs without resorting to any unethical means.
Some of the White Hat SEO techniques that build reputation:
- Ensure Easy Navigation and Fast Loading
- Responsive
- Creating High-Quality Content
- Keyword Research
- Using Relevant Keywords for Humans
- Link Building
- Guest Posting (Networking)
- Responding Posts with Value on Blogs
- Set Up Social Media Pixel
Practice White Hat SEO. Build a Reputation. Build a Brand.
-by Jitendra Sheth, CosmosRevisits.com
#blackhatseo #whitehatseo #seo #searchengineoptimization #cosmosrevisits