BLACK HAT SEO

Black Hat SEO

Several techniques can be used to gain visibility on Google. Among them is the Black Hat SEO.

But what does SEO Black Hat mean?

The Black Hat SEO brings together all practices that do not comply with Google’s recommendations, aimed at improving the positioning of a website on SERP.

The Black Hat SEO or SEO Black Hat refers to all SEO techniques that go against Google’s guidelines. It is the opposite of the White Hat SEO.

These techniques include:

• The cloaking of hiding spammy content from bots,
• The use of automated programs or services to link to their website,
• The theft and translation of content from another site,
• Keyword stuffing or keyword stuffing,
• The hotlinking which consists in gathering the most important images of a competitor site in order to consume bandwidth,
• Spam in article comments,
• The use of satellite pages,
• The exchange of links,
• The implementation of deceptive redirects,
• The duplicate content,
• The use of keyword domain names or EMD,
• The purchase of dofollow backlinks,
• The manipulation of Google Suggest,
• Abuse of links in footer.....

NB: there are practices tolerated by Google, such as the obfuscation of links, the purchase of links, the change of content depending on the country of destination, etc.

What’s used the Black Hat SEO ?

These techniques generally aim to improve the ranking of an SERP website over a short period of time. The fact is that creating content and acquiring backlinks takes time.

Some techniques are effective for quickly acquiring external links, while others can generate content quickly and cheaply.

However, although these so-called unfair techniques can provide quick results in terms of visibility, they have a negative impact on the user experience and undoubtedly on the conversion rate.

• The Black Hat does not create any value for the user, but can increase visibility,
• The “good” SEO focuses on the needs of the user and increases visibility.

In any case, practicing this kind of technique is very dangerous since you risk penalties from Google.

How to improve your visibility on SERP without going through the Black Hat SEO?

To gain visibility on search engines, without using the SEO Black Hat:

• Create high-quality, value-added content,
• Use relevant and strategic keywords,
• Set up a powerful netlinking,
• Optimize your tags and metadata,
• Improve the loading time of your pages,
• Use the responsive design,
• Be present and active on social networks,
• Use Google My Business…

Of course, White Hat SEO techniques take time to see their effect. But they are effective in the long term and comply with Google’s recommendations. In addition, your site is not likely to be penalized by the search engine algorithms.