Black Friday: Where will e-commerce be heading in 2025?

When it comes to online shopping, Black Friday is the big one.??

Year after year, it’s the day everyone races to their screens to grab those unbeatable deals, and for e-commerce brands, it’s the perfect time to boost sales in just a few hours. For some brands, Black Friday weekend alone brings in more revenue than the following ten days combined!?

What started as a U.S. shopping tradition has turned into a worldwide phenomenon.??

In the UK, Black Friday sales reached around ￡9.05 billion in 2023, and instead of queuing up in the cold, more people are choosing to shop from the comfort of home.?

Why deal with crowded stores when you can find those same deals in your pyjamas??

More people are turning to their phones to shop, and with mobile shopping expected to make up nearly 73% of all e-commerce sales by 2025, both Black Friday and Cyber Monday are easier to access than ever. You can jump on deals from anywhere—whether you’re at home, at work, or even standing in line somewhere else.?

And don’t forget Amazon Prime Day...?

Whilst it’s not exactly the same as Black Friday or Cyber Monday, Prime Day has become a major event too, exclusive to Amazon Prime members.??

?It offers deals across tons of categories and has quickly grown to rival Black Friday in scale. Clearly, people can’t get enough of these fast-paced, limited-time events where they can score big on products they’ve been eyeing.?

So, what’s next for e-commerce???

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Artificial Intelligence?

First up, artificial intelligence is about to make shopping a whole lot more personal.??

Brands are already using AI to suggest products, provide customer support, and keep operations running smoothly behind the scenes. As tech gets smarter, shopping could feel even more tailored—like you’ve got a personal shopper who knows exactly what you like.?

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Sustainability?

?Sustainability is also becoming a big deal.??

?Shoppers are looking for brands that care about the environment, and e-commerce companies are responding by reducing packaging, using eco-friendly materials, and offering more sustainable options.?

This trend is likely here to stay as more brands go green to appeal to eco-conscious customers.?

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Subscriptions?

?Another trend to watch? Subscriptions.?

?Think about how convenient it is to get your favourite skincare, coffee, or cleaning products delivered right to your door each month.??

Subscriptions are a win-win—customers get a hassle-free experience, and brands enjoy loyal repeat buyers. It’s like having a personal shopping experience without having to think about reordering.?

With Black Friday staying at the top of the e-commerce calendar and new trends like AI, mobile shopping, and sustainability shaping the future, online shopping is only going to get bigger and better.??

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So, whether you’re a bargain hunter, an eco-friendly shopper, or someone who loves the convenience of subscriptions, there’s a lot to look forward to. For now, Black Friday is still the biggest day of the year for shopping—and it only gets more exciting each time around.?

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