Black Friday Top Tips for Last Minute Deals

It's here! The craziest weekend of the year for special offers and deals, yet hoteliers always leave it until last minute to plan for this!

Here are some of my top tips:

1. Flash Deals: Offer limited-time, exclusive discounts for Black Friday bookings to create a sense of urgency.

2. Bundle Packages: Combine room rates with additional perks like free breakfast, spa vouchers, or late checkout to make the deal more appealing.

3. Email Marketing: Send targeted emails to your subscriber list, highlighting your Black Friday promotions and encouraging direct bookings. (be sure they opted in for marketing!)

4. Social Media Blitz: Leverage your social media channels to promote last-minute deals and engage with potential guests. Use eye-catching visuals and compelling copy.

5. Partnerships: Collaborate with local businesses for cross-promotions. For example, partner with nearby restaurants or attractions to offer joint discounts.

6. Mobile-Exclusive Offers: Encourage bookings through your mobile app by providing exclusive discounts or perks for those who book using the app.

7. Countdown Timer: Create a sense of urgency on your website by incorporating a countdown timer for Black Friday deals, prompting visitors to book quickly.

8. Targeted Ads: Run targeted online ads, focusing on platforms where your potential guests spend the most time, to maximize visibility.

9. Loyalty Program Bonus: Reward loyalty by offering additional benefits or discounts to existing loyalty program members who book during the Black Friday promotion.

10. Limited Inventory Promotion: Emphasize limited availability to drive quicker decision-making, making guests more likely to book in fear of missing out on a great deal.