Black Friday sales predictions

Black Friday sales predictions

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In this newsletter update:

?? 2024 Holiday Sales on TikTok Shop: 3 Predictions You Need to Know

???Which TikTok Shop products and brands will succeed this holiday season?



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TikTok Shop has crossed $5B in GMV year-to-date through November…and it’s where many shoppers are headed to check off items on their holiday shopping lists.

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??TikTok may be giving traditional retailers a run for their money this Black Friday and Cyber Monday…

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According to a survey from Fiverr, nearly 54% of Gen Zers in the U.S. will find gifts on TikTok Shop alone and 24% of Gen Zers will make purchases based on influencer recommendations.

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But what are people going to discover, become inspired by, and purchase on TikTok Shop this holiday season??

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?? We’ve analyzed our TikTok Shop data to create a report diving into three key predictions.

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Here’s a preview of some insights…

?? The beauty category will dominate

????Livestream shopping will be a prominent channel for driving sales

?? Influencer partnerships and significant ad spend will be key to any brand’s success

?? Products under $50 will perform well as they will be perfect for impulse purchases?

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Access in-depth insights into the trending categories, brands, and products when you download the full report.

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Thanks,

The Charm Team

Franz Merz

CEO & Founder @seventimes | e-com scaling | Documenting my learnings and the process of building seventimes into the market leader for DTC marketing in Germany

3 个月

those predictions could be game-changers ??

Dennis Lagares

Direct Response Advertiser sharing insights and best practices for today's advertising landscape. Message me for a FREE campaign audit and professional insight!

3 个月

Thanks for sharing these predictions, valuable insights for anyone selling on TikTok Shop! ??

Chris Marrano

Scaling 7 & 8 Figure DTC Brands Profitably | Founder @BlueWaterMarketing | DM Me "Scale" for our 5-point S.C.A.L.E. Audit

3 个月

Love this, thanks for sharing

Luke Shalom

CEO @ Atticus | Helping CEOs turn LinkedIn into predictable pipeline with inbound, outbound & AI tech.

3 个月

Perfect timing for holiday insights!

Lawrence Hitches

Let's Chat SEO ?? | General Manager @ StudioHawk | Award-Winning SEO Strategist | Semrush Young Search Professional

3 个月

Crazy how Black Friday has scaled up over the year, and how influencers & tiktok impact it

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