Black Friday Rumblings & Breakout UGC Ads: Highlights of a Long, Hot August.

Q4 always kind of...sneaks up on you. And you find yourself wondering what you were thinking when you created those ambitious plans for the year back in chilled out, no-overdue-tasks-in-the-Asana-queue January.

But it's good to aim high - and it's even better when you achieve what you set out to do. So we're proud to announce that we've given our home page a fresh lick of paint . It tells our story in a new way, highlighting our biggest achievements in email marketing, as well as the incredible success of our newest service: UGC ads & ad creatives. Be sure to check it out - we hope you love it as much as we do!

But that's enough about us. Let's take a look at what our customers have been up to lately - as well as the results of a poll that many of you contributed to (thanks!).

ROAS & Shine: TAO Clean Knocks it Out the Park with UGC Ads.

TAO (The Art Of) Clean is a brand that's all about harnessing cutting-edge tech to improve people's lives. Their advanced skincare and oral hygiene devices are known around the world for their exceptional ease of use - and the exceptional results they bring.

We are thrilled to be a part of their journey, and the results they have achieved with the help of our ad creative team are astounding:

• 3 ROAS (Return On Ad Spend): $3 for every $1 spent on ads.
• Shrunk their CPA (Cost Per Acquisition) by 50%.

If you missed it, and you'd like to find out how we pulled this off, you can get the full case study, here:

Black Friday...in September?

We know that LinkedIn is awash with "give us your email and we'll send you our FREE Black Friday guide" content.

Some of you have told us you're already tired of seeing it - and we get that, which is why we're not fielding that kind of content.

BUT, we did want to know whether it's too early to start talking about Black Friday or not. And the only way to know for sure was to ask you, our audience.

And vote, you did:

That leaves us with an exact split between people who don't want to hear about Black Friday until October, and those who do (if you include the undecideds). So, we'll be doing both. You'll have to tune in to our page to see how. But we can walk and chew gum - we got this.

Essential Q4 Planning: Black Friday Early Birds (October People, Stop Reading).

For those who DO want to key into the Black Friday chatter, you're in for a treat - and not just great content. Each year, our clients' results prove that brands who start early win BIG.

In fact, over Black Friday/Cyber Monday (BFCM) 2023, brands who used an early bird email package scored around 56% more email revenue than those who didn't. Those are big gains, at the biggest time of the year.

In our latest blog, we take a deep dive into creating early sale campaigns that generate hype, clicks and email revenue in the run-up to the craziest weekend in the eCommerce calendar.

As always, we love to hear from you. So whether you want to prepare early Black Friday email campaigns, revamp your retention marketing and UGC channels, or just give us your opinion - don't hold back.

We hope Q4 is going well for you so far - let's finish the year strong!

Happy Hustling,

The Hustler Marketing Team.