Black Friday Radio

I was driving around on Black Friday, listening to the news on the radio.? And, because it’s the media, they had to find the negative spin on everything.

“Traffic is really bad out there!”

“Better be careful putting presents in your car, they could get stolen!”

“Lines are so long at all the stores!”

Instead of talking about the fact that most stores were having a great Black Friday, they talked about the negative aspects of all of it.? The motivation is so transparent, it’s almost laughable – they want you glued to their screens and broadcasts, so they talk about the danger of the holiday.

As a business owner, this can make you feel like the world is coming to an end.? It’s not, I assure you.? Don’t let this craziness bring you down, or distract you from what you need to do now for your business, your employees, your families, and your community.

As someone who works with retailers internationally, my message to you is this: laugh it off, and focus on what’s important.

Here are a few things we are big fans of, here at Retail Smart Guys:

• Yes, do a few holiday promotions.? But don’t mark down the whole store.? Pick a few key items each week, and promote those.
• When you promote those key items, make sure your staff knows what is going on sale, but more importantly what they should add on.? Get some additional full price sales to pay for the markdowns.
• Make sure you are constant and consistent in your messaging.? Remind your customers that you are there, and remind them of all the great gift items you have in your store.

Here’s something else I want you to remember.? You are helping people enjoy their holidays with friends and family.? You are a big part of that, for every family that comes into your store.? Take a moment to celebrate the joy that you, yourself, bring to tons of people everywhere.

Lastly, take a minute to celebrate yourself.? It’s a busy time of year, and you are working very hard, I know.? Thank you for all you do to make us all enjoy the holidays a little more.

Best,

Dan Jablons

Retail Smart Guys

www.retailsmartguys.com

Cell: 818-720-2585