Black Friday Preparations
Hello,
And welcome to Succeed Abroad – your monthly e-commerce inspiration and more!
With the biggest sales season approaching, optimising your webshop is crucial. From ensuring a smooth checkout experience to delivering localised content that resonates with your target markets, every detail matters. These small adjustments can be the difference between missed opportunities and record-breaking sales ??
In this edition, we’ll share key tips and insights to help you prepare your webshop for the season so that you can make the most of every single visitor.
Happy selling!
LOCALISED MARKETING: When it comes to converting Black Friday traffic into sales, localised content is key ????
Localising your marketing is essential to connect with your target audience and enhance relevance. It allows you to create personalised campaigns that improve brand perception, drive higher conversion rates, and increase sales. Localisation also helps you avoid cultural missteps and ensures your message resonates with local customers.
To support your local strategy, we’ve created our Annual Marketing Wheel. This guide walks you through key campaigns and local touchpoints throughout the year, helping boost conversions not just during Black Friday, but all year round ??
QUALITY TRANSLATIONS: Did you know 75% of online shoppers prefer to shop in their own language – and many avoid sites that aren’t translated?
As you expand to new markets, translation quality is key. Poor translations can lower conversion rates, so ensure yours are up to standard before the busy season to keep customers from leaving your webshop.
To optimise for Black Friday, review these key areas and ensure they’re localised for your audience:
?? Frontpage
?? Checkout flow
?? Main menu functionality
?? Product category texts
领英推荐
?? Product texts and guides.
If you need a helping hand, our Translation Review can assist. Our local e-commerce specialists will identify translation issues and help you ensure consistent, accurate content – just in time for Black Friday ?
SELF-SERVICE: With Black Friday approaching, your webshop will likely see an increase in customer inquiries. What if you could handle many of these automatically, giving you more time to focus on optimising offers and driving sales?
That is exactly what BOOM BUTIK did ??
Boom Butik has experienced tremendous growth since its formation in 2020, and with this growth, a need for scaling their customer service efforts was needed. We partnered up to provide Boom Butik with a chatbot - that from day 1 automated 15% of all customer service requests on their site ???
We hope these insights gave you some last-minute ideas for optimising your webshop or messaging before Black Friday – and we wish you a busy time ahead!?
Other resources:?
?? Learn how Sephora automated 25% of their customer service requests
?? Get your facts straight – market fact sheets for 13 European markets
?? Webinars on demand – insights on market selection, Germany and the UK.
?? The MakesYouLocal team
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