Black Friday Prep Starts NOW!

There’s a reason why stores start stocking up with Halloween candy in August. (It’s not like they can’t wait until October 31st!)

Rather, successful holiday sales and campaigns mean prepping months in advance. Black Friday and Cyber Monday are no different–a winning strategy starts now.?

Here’s what you should be up to this month…

Sign-up forms: Ensure your sign-up forms are performing well so you can maximize your list growth up until the holiday. Also, start planning your holiday pop-up for during the sale.

Brainstorm offers: For example, mobile-only discounts to grow your SMS list or a special VIP offer for early sign-ups.

Flow Updates: Update your welcome flow for the BFCM sale, decrease time delays for abandoned carts, add holiday banners, and more.

Segmenting your list:

• Make sure your "Espresso Shot" Segment is set up for the sale emails:?
• Start warming & expanding your regular engaged segments to be able to send to a larger list.

Example: Create 3 segments for your unengaged groups.?

• Group 1: Unengaged 90 days
• Group 2: Unengaged 180 days
• Group 3: Unengaged 365 days

Send to a highly engaged group and Group 1. See how it performs. If it performed well, repeat this every other campaign until you hit Group 3.

Take the remaining unengaged groups and filter them through a sunset flow.

Now, your engaged groups have grown and are ready for BFCM.

Does all of this prep for Black Friday and Cyber Monday sales feel overwhelming? No worries! Let us take it off your plate.

Now is the time to book a free audit and see how we can transform your email & SMS marketing in time for the holidays!?

#emailmarketing #blackfriday #ecommercemarketing