Black Friday Learnings & Preparing for 2024

Welcome to your newest selection of high-value reports, webinar invitations and trends analysis. The focus this month is firmly on the Black Friday learnings from key markets around the world, along with our forward analysis on how to position to hit the ground running in 2024.

Look out for the end pieces delving into our forecast for sales of gaming accessories, India's urban consumers, and America's electric vehicle market.?

We hope you find these inspiring, and stay tuned for more exciting updates next month. Sign up for your Monthly Global Insights from GfK here.

Black Friday 2023 Briefing: WEBINAR - 14 Dec, 10am / 3pm CET

How to turn green consumer intentions into sustainable actions

Predictions for the Global Quarter – spotlight for Black Friday 2023

Unlocking Retail Success: Unveiling the Path to Long-Term Brand Resilience. Delve into strategies for retailers to construct enduring brands that thrive amidst market challenges, securing their position as the top choice for consumers when confidence and spending rebound.

Understand retail consumers' mindset

The 'why' behind the 'buy' series - article 1: With retailers needing to find ways to preserve profits, already-stressed consumers will ultimately pick up the tab. Understanding the consumer mindset is what will separate winners from losers.

Where to Buy: Brand-building strategies in the retail industry

The 'why' behind the 'buy' series - article 2: This pieces spotlights long-term growth. Explore how retailers can build a brand that is resilient in the face of market stress and continues to be consumers’ number one choice when their confidence and spending returns.

Q3 'helicopter' report: T&D sales trends - global, regional, category

Our free quarterly report: View the Q3 sales trends for tech & durables markets around the world. This topline intelligence is designed to aid C-suite strategic planning, highlighting key sales insights at global, regional, and category level.

Take control of your pricing and promotions strategies

Book your free demonstration to see how you can create winning price positioning and irresistible promotions with world-leading sales and pricing intelligence at your fingertips.

Desire to buy sustainably holding strong in Germany and UK

Shoppers’ propensity to make purchases that have sustainability in mind has increased in the UK and held steady at an already stronger level in Germany over the course of 2023.

Black Friday tech sales - Italy

End-of-year promotional events - and in particular Black Friday - are a much-awaited appointment for Italians to get good deals. Join us on Dec 5th, 15:30-16:00, to learn how T&D product sales went during this important promotional event.

Gaming accessories – what’s the sales forecast for 2024?

Gaming is more popular than ever in all parts of the world, but the market for gaming accessories still saw widespread sales declines last year and into 2023. Is this a long-term trend? Or will this market recover - and if so, how quickly?

Indian automotive industry trends & outlook 2023

Discover India's growing trend towards replacing traditional internal combustion engines with alternative fuel vehicles.

Indian consumers' evolving priorities around environment & sustainability

Delve into the hearts and minds of India's urban consumers, uncovering their views on the environment and sustainability as they look for a more eco-conscious future.

Mapping India’s consumer priorities

An analysis of consumer priorities amongst India's urban populations, including trends around sustainable living, automotive preferences and the digital landscape.

Why aren't we all driving EVs?

Recorded at IFA 2023, this podcast explores the world of electric vehicles, how America's consumers view EVs, their purchase concerns, and strategies to overcome these.

Getting ready for the 2024 Consumer: USA

WEBINAR - Dec 7 @ 2pm ET

Explore what’s driving consumers, and what your brand can do to connect now and into in 2024. Join this interactive session to explore key topics, ranging from the circular economy to preparing for Gen Alpha.

Breaking out of the (generational) box

The episode focuses on the newest generation that marketers need to be aware of, Gen Alpha. Who are they, and what do marketers need to consider for this emerging group?

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