Black Friday intel, email logs, industry benchmarks, and the current state of email deliverability

It's time for our Monthly news roundup of all things email related and this time of year it's hard not to make everything about the looming holiday sending season. Black Friday stats, tips, and tricks for standing out in the inbox are definitely on the roster – along with new product updates, Mailgun's industry benchmarks, and our annual state of email deliverability report.

How to build customer satisfaction during Black Friday with email

For most ecommerce businesses, Black Friday strategies revolve around holiday marketing campaigns. But these seasonal promotional emails aren’t the only way you’ll be connecting with your customers during the holiday season. The latest stats are in on how your customers want to receive their holiday communications.

?? Build customer satisfaction

Introducing enhanced email logs: Deeper insights for better email performance

Every email program tells a story and the best parts of a story lie in the details. While high-level metrics help you spot trends and monitor performance, the true insights often live in the details of individual messages. That's why we're excited to announce powerful improvements to Mailgun's email logs:

• Seamless analytics integration: Jump directly from the metrics dashboard to detailed logs with a single click.
• Advanced filtering options: More advanced filtering across 30 unique events and 25 dimensions like IP, subaccount, tag, and more.
• Multi-domain support: View and analyze logs across one or multiple domains
• Flexible retention periods: Access historical data based on your plan needs

?? Get the insights

Email industry benchmarks and deliverability stats: Insights from 2024

Take a deep dive into 2024’s email performance metrics across leading industries and regions to see how your results compare. Uncover the key deliverability practices that drove success this year and get ready to fine-tune your strategy for 2025.

?? See how you stack up

State of email deliverability 2025

We surveyed 1,100 email senders around the world to bring you insights into what it takes to reach the inbox. Get expert advice on navigating everything from sender reputation and list hygiene to new requirements from major mailbox providers as you explore the State of email deliverability 2025.

? Download the Report

Bonus news & guides

Which SMTP Port to Use? Get the guide

How to send emails in Mailgun using Laravel