Black Friday Guide for Businesses
Attention SMEs! One of the world’s biggest online shopping days is coming… This newsletter will help you position your business to maximize every sales opportunity. Read on – and take notes!
?Did you know that 80% of consumers typically discover a new online store on Black Friday? That means, this November 29th, you could have a rush of new customers through your virtual doors, ready to SPEND – but only if your marketing strategy is right. We’ve rounded up ten key Black Friday marketing tips for small businesses – and we’ve shared a couple below.
1. Optimize for the small screen
You can bet your last dollar that a big proportion of your customers will be browsing your website via their smartphones. So, make it easy for them with Guest Checkout and the option to pay via digital wallet.
2. Email Marketing: Make it Personal
Send personalized deals based on customers’ past purchase behaviors. Oh, and use the phrase “Black Friday” in the subject line – emails containing this phrase have a +64% Click Through Rate.
3. Remember the after-sales opportunity
Your post-sales engagement with your customers will influence whether they come back to your online store again. Send a thank-you email to customers who made a purchase, along with a discount code if they purchase in time for the Holiday season, thus encouraging repeat sales before Christmas.
Intrigued? We've got 7 other tips that will help your business take a piece of the billion-dollar Black Friday pie. Happy selling!
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Elevate Your Digital Presence.||Link Building & Keyword Research Services.||Where Keywords Meet Opportunities.
1 个月Great reminder! E-commerce has transformed Black Friday into a global opportunity. Excited to check out the guide for practical strategies to maximize sales!