Black Friday & Cyber Monday Strategy Tips to Boost Your Sales and Customer Connections

Black Friday and Cyber Monday (BFCM) are just around the corner, and for eCommerce businesses, this is the Super Bowl of sales. It’s a prime opportunity to not only boost revenue but also build long-lasting customer relationships. To help you maximize your BFCM sales, here are some proven strategies to engage, sell, and connect with your customers effectively.

1. Start Early with Pre-Sale Teasers

Building anticipation is key to having a successful BFCM. Rather than waiting for the actual sale days to kick off your campaigns, start early by teasing your customers with upcoming promotions. This helps build excitement and keeps your brand top of mind.

Action Tip: Send out SMS or WhatsApp pre-sale notifications like

“Get ready! Our biggest Black Friday deals are just days away. Sign up now for early access.” This creates a sense of exclusivity and urgency

2. Create a VIP Experience with Early Access Sales

Everyone loves being part of an exclusive club. Offering early access to your BFCM sales to loyal customers not only makes them feel valued but also boosts your chances of early conversions. Consider creating a VIP sale for loyal customers or subscribers a day or two before the main event.

Action Tip: Send an SMS or email to your top customers with an exclusive discount or early access link. Something like,

“Thank you for being a loyal customer! Enjoy 24-hour early access to our Black Friday sale starting now!” can make them feel appreciated while increasing early sales

3. Optimize for Mobile Shopping and Speed

More than 50% of BFCM traffic comes from mobile devices, so your site needs to be fast and mobile-friendly. Shoppers are less patient during these high-traffic periods, and slow-loading pages can lead to missed opportunities. Ensure your site loads quickly and provides a seamless mobile checkout experience.

Action Tip: Speed up your site by compressing images, enabling mobile-friendly payment options like Google Pay or Apple Pay, and simplifying your checkout process to reduce cart abandonment

4. Use Limited-Time Offers and Flash Sales to Drive Urgency

Urgency is a powerful motivator during BFCM. Customers know deals won’t last long, so use this to your advantage. Running flash sales or time-limited offers during Black Friday and Cyber Monday creates excitement and encourages immediate action.

Action Tip: Use SMS and WhatsApp for flash sale alerts. A message like

“Hurry! Our 3-hour Black Friday Flash Sale starts NOW! Shop 50% off sitewide—limited stock available.” will prompt customers to act fast

5. Create Bundles and Discounts to Increase Cart Size

BFCM shoppers are always looking for the best deals. Offering product bundles or “buy more, save more” promotions can increase the average cart size and help move more inventory. For example, bundle related items or offer discounts for higher spending thresholds (e.g., 20% off orders over $100).

Action Tip: Promote these bundles via email, SMS, or WhatsApp with targeted messaging. Something like,

“Bundle up and save! Buy 3 and get 1 free during our Black Friday sale.” can push customers to increase their purchases.

6. Leverage Social Media and Influencers

Social media plays a huge role during BFCM, with platforms like Instagram, Facebook, and TikTok driving traffic and sales. Partnering with influencers or running social media ads can greatly increase your visibility. Make sure your promotions are easy to share and accessible directly from social media.

Action Tip: Create shoppable posts or stories on Instagram and Facebook. Engage influencers who align with your brand to promote your deals and use hashtags like #BlackFridayDeals to reach a wider audience.

7. Simplify Your Checkout Process

The last thing you want during BFCM is to lose a customer at checkout. A complicated or slow checkout process can lead to cart abandonment. Offer guest checkout options, multiple payment methods (including buy now, pay later), and simplify your forms to avoid this.

Action Tip: Send out reminders via SMS for customers who abandon their carts. For example,

“You left something in your cart! Complete your order now and enjoy 10% off.” helps encourage hesitant shoppers to finish their purchase

8. Don’t Forget Post-Sale Follow-Ups

Your BFCM sales don’t end on Cyber Monday. Following up with customers after the sale is crucial for building long-term relationships. Send personalized thank-you messages, offer a small discount on their next purchase, or invite them to join your loyalty program.

Action Tip: Use SMS or WhatsApp to send follow-up messages like

“Thank you for shopping with us this Black Friday! Here’s 10% off your next purchase as a token of our appreciation.” This not only shows gratitude but also encourages future purchases

How CRM Messaging Can Supercharge Your BFCM Campaigns

With all the holiday chaos, you need a system that can handle high volumes of communication without breaking a sweat. CRM Messaging allows you to automate your SMS, WhatsApp, and email campaigns, personalize your promotions, and follow up with customers at just the right time. Whether it’s sending out a flash sale alert or offering post-sale customer support, CRM Messaging keeps your customers engaged and satisfied throughout the BFCM weekend.

Final Thoughts: Get Ready for Record Sales this BFCM

Black Friday and Cyber Monday are your chance to connect with customers, boost sales, and create loyal, returning shoppers. By starting early, using targeted campaigns, and leveraging tools like SMS and WhatsApp, you’ll be in a strong position to make the most of this year’s holiday shopping frenzy.

Ready to take your BFCM strategy to the next level? Visit crm-messaging.cloud to learn how we can help you engage customers and increase sales this holiday season.