Black Friday Cyber Monday Logistics
by Sara Gonia
Retail is one of the largest industries in the United States, generating $7.04 billion in 2022, and its significance continues to grow each year. Online retailers like Amazon have permanently changed customer expectations by offering various products, speedy deliveries, and reliable return policies. Thanks to that, customers now expect their orders to be fulfilled without delays.
This is especially true for retail’s two most significant days: Black Friday and Cyber Monday (BFCM). These are the first shopping days of the holiday season. Consumers are treated to special discounts and deals as they load up on presents for their loved ones, knowing their items will be on their doorsteps as soon as the next day.?
But while the customer’s side of things is merry and bright, the retailer’s side of BFCM is a nightmare straight out of Halloween. Preparations for the day must be made months in advance; inventories must be stocked and ready for BFCM and the entire holiday season, while retailers establish effective return policies and markers for data analysis.