Black Friday, Cyber Monday et al concepts
Baba Oyewole BSc FCCA
I connect businesses through Strategic Partnerships, helping CFOs, CEOs & Finance Heads cut costs on global payments & financing. I also support entrepreneurs & SMEs by linking them to cost-saving & growth opportunities.
Hello,
Hope You are well?
I have never been to sure of the whole Black Friday, Cyber Monday concepts as avenues to reaching people.
However, as time has gone on I?have the following thoughts that maybe You might resonate with many.
As a Business:? ?
- It is always important to find ways to get your products and services out to as many people as are relevant to what your deliver. That is one of the grand missions in life and bloodlines of ANY business.
- Getting things out at the best possible prices (we'll get back to this shortly).
- Some studies show that some businesses make as much as 30% to 40% of their annual revenue around this period. For some, it is even more.
As a Buyer:
- Periods such as these give people things to look forward to e.g. buying gifts for those who they believe deserve it at potentially better prices
- However, some studies have shown that many items (over 50% in some cases) were priced the same and or even less at other times of the year.
- People like to feel they have bagged a bargain. It is a sense or confirmation of something about them.
In any case, whatever side You find Yourself or Your?business on, I?hope everyone gets what they seek at these times, especially timeless, more permanent bargains that last a lifetime (may not be a physical gift, but outcomes, lessons, mindset shift, etc, etc).
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I?wish You a great day and a good weekend ahead.
Please, feel free to reach out.
Best regards,
Baba