The Black Box of Primary Care: What Your Pediatrician Doesn’t Know

The Black Box of Primary Care: What Your Pediatrician Doesn’t Know

1. The Visit: 15 Minutes to Do It All

Last week, we talked about how little pediatricians know about what things cost. The same visit, the same service, and the same prescription can have completely different price tags depending on an insurance company’s behind-the-scenes negotiations. And yet, pediatricians rarely have access to real-time pricing, leaving families to navigate a system full of hidden costs.

But cost isn’t the only thing pediatricians don’t know.

In fact, so much of primary care happens in a black box of missing information.

Your pediatrician doesn’t know if you ever filled that prescription she wrote. She doesn’t know if you made it to the specialist she referred you to—or if the wait time was six months and you gave up. She doesn’t know if your child ended up in the ER last night—unless you tell her. And worst of all? She doesn’t even know who’s missing from care.

Because if you don’t schedule an appointment, no system tracks you down. No alert pings when a child hasn’t had a check-up in two years. No automatic outreach ensures families aren’t slipping through the cracks.

The truth is, primary care only works if patients show up. And for many families—especially those facing financial barriers, language differences, transportation issues, or low health literacy—the system is too confusing, too expensive, or too difficult to navigate.

This isn’t just a minor inconvenience. It’s a black box that affects every part of pediatric care—harming families, frustrating pediatricians, increasing healthcare costs, and ultimately leading to worse outcomes.

So let’s talk about what your pediatrician doesn’t know, why it matters, and how we might actually fix it.

2. The Hidden Price Tags: Why the Same Visit Pays Differently

That check-up your pediatrician just completed? She has no idea how much her practice will be reimbursed for it.

  • If you have private insurance from a large employer, the office might get $150 for the visit.
  • If you have a different private insurance plan, they might get $90.
  • If you have Medicaid, it might be just $45.
  • If you’re uninsured and paying cash, you could be billed $200 or more.

Same doctor. Same visit. Wildly different payments.

She also doesn’t know how much you’ll be billed.

  • Will your copay be $20 or $75? She has no way of checking.
  • Will your prescription cost $10 or $200? She won’t know unless you call back in frustration.
  • Will your child’s specialist be in-network or out-of-network? The system doesn’t tell her in real time.

She’d love to help you navigate these costs. But she can’t, because she’s been shut out of the process.

3. The Black Box Expands: What Else Your Pediatrician Doesn’t Know

Your pediatrician doesn’t just lack information about payments. She also doesn’t know:

  • If you went to the ER last night. Unless you tell her, she may never find out. Different hospital systems don’t always share records, so unless your child was seen in her network, it’s invisible to her.
  • If you ever picked up the medication she prescribed. No one alerts her if you left the pharmacy empty-handed.
  • If you saw the specialist she referred you to. The system logs that she sent the referral, but there’s no automatic update if you never scheduled it.
  • If you’re struggling to follow her recommendations. She assumes you understand what she’s asking you to do—but what if you don’t?

And worst of all?

She doesn’t know who’s missing.

There’s no automatic alert if a patient hasn’t been seen in years. No system that flags kids who are overdue for vaccines, check-ups, or screenings.

Unless you call to make an appointment, your pediatrician has no way of knowing you need help.

4. What If You Struggle With Health Literacy or Face SDOH Barriers?

If missing cost data creates barriers, imagine how much harder it is for families who already struggle to access care. For patients facing language barriers, transportation issues, financial instability, or low health literacy, the black box is even darker.

  • If you don’t know how to refill a prescription, no one is checking.
  • If you don’t know that a referral requires a separate appointment, no one explains.
  • If you assume "insurance will take care of it," no one warns you that a denial is coming.
  • If you don’t have a car and can’t get to the specialist, no one helps you find an alternative.

Your pediatrician may ask, “Did you see the specialist?” at your next visit, but what if there isn’t a next visit?

Many families don’t even know what questions to ask. And the system doesn’t slow down to make sure they understand.

5. A System That Prioritizes Process Over People

Instead of focusing on meaningful patient care, doctors are judged by:

  • RVUs (Relative Value Units): A measurement of how many services a doctor provides, prioritizing quantity over quality.
  • HEIDIS (Healthcare Effectiveness Data and Information Set) Metrics: A checklist of screenings and vaccines that determine if a practice is “performing well”—even if it ignores the reality of patient struggles.

A pediatrician who takes extra time helping a parent find an affordable medication? No extra value.

A pediatrician who builds trust with a hesitant family, convincing them to get a vaccine over multiple visits? No recognition.

A pediatrician who rushes through a high-volume day, clicking all the right boxes but never truly listening? A perfect score.

She’s trying to give good care. But the system rewards speed, volume, and checked boxes—not patient outcomes.

6. Who Pays the Price? Everyone.

This system isn’t just frustrating—it’s harmful.

  • Patients get rushed visits and fragmented care. Missed follow-ups, surprise costs, and no system to track who’s falling through the cracks.
  • Pediatricians burn out. They’re forced to see more patients in less time, with fewer resources and more administrative burden.
  • Total healthcare costs rise. Delayed treatments lead to emergency room visits and worse outcomes, increasing the overall cost of care.
  • Health outcomes suffer. The data-driven checklists look good on paper, but real families struggle to get the care they need.

7. What If We Fixed This?

Imagine if pediatricians had the tools they needed to truly help families:

? Transparent payment structures. No more secret deals—doctors and patients should know exactly what’s being charged and reimbursed.

? Real-time cost data. Before prescribing a medication, your doctor could see the exact price at each pharmacy.

? Automated patient outreach. Instead of relying on families to call, the system could flag children who haven’t had a visit in over a year.

? A shift from volume-based care to value-based care. Pediatricians should be able to take the time they need without financial penalties.

8. Until Then, Pediatricians—and Parents—Are on Their Own

Your pediatrician is doing her best. But she’s working in a black box of missing information, hidden costs, and fragmented care.

And if you don’t know how to navigate the system? The black box only gets darker.

Joe Sherman MD

Pediatrician, Physician Coach, Retreat Facilitator, Keynote Speaker-Burnout/Joy in Medicine/Well-being/Career Discernment, Medical Team Facilitator

1 周

J. Michael Connors MD. I'm so glad you pointed out how crazy our health insurance (government or private) reimbursement is. Outrageous cash charges and dramatic discounts for insurance companies. The provider has no idea what a patient is being charged. I will say that, as a pediatrician, I have worked in systems and teams that followed up on ER visits, prescriptions, referrals, and recovery from illnesses. It was only possible with grant-supported support positions in non-profit healthcare.

Brent Dial

Digital Health | Technology | Board Member | Investor | Ex-PGDx, Anheuser Busch | Ex-JPM, Deutsche Bank

1 周

Unpopular view: Episodes of care are transactional. Why do I need an emergency doctor after the emergency. Why do I need a cardiologist after I have my blood pressure under control. Why do we need the rube-goldberg machine of VBC to hold physicians accountable?!?

Robert Bowman

Basic Health Access

1 周

Value based was not created by primary care or those who deliver the care. Value based is mainly a bandwagon promotion by those that assume that overutilization focus and quality focus can conquer all. In fact their two pronged approach has caused massive harm to US health care to basic health access and to most Americans most behind - plus failing to cut costs or improve quality outcomes. Value should be about something of merit or important or useful. Value based is costly, distracting, and useless for the care of most Americans most behind. Value-based does not reflect the true value of primary care. Value focus has ignored the all-important distribution of primary care equitably. Value-based discriminates against this equity by punishing practices that serve populations inherently behind in outcomes and drivers of outcomes that have the plans that pay less and most compromise primary care - making value-based designs great insult on top of designed injury. It is alarming how primary care leaders and associations promote value based as it is entirely the concoction of those that believe in metrics, measurements, ratios, and micromanagement from far away.

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Robert Bowman

Basic Health Access

1 周

The shift must be from value-basis to relationship basis. Volume in primary care for most Americans most behind is called access. Volume for most Americans most behind is forced on practices because the public and private plans force survival mode, but volume improvements are still access improvements where the primary care, mental health, womens health, and geriatric workforce is half enough with fewer and lesser delivery team members

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Robert Bowman

Basic Health Access

1 周

The horror story is described as we have moved from most and best to fewest and least

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