BJP and Congress splurge crores on Google and Meta ads | PM Narendra Modi meets India's top gamers
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Election countdown: BJP and Congress splurge crores on Google and Meta ads ahead of Lok Sabha polls
With a little over a week remaining until the Lok Sabha polls kick off, political parties are intensifying their digital advertising efforts to gain a last-mile advantage. Last-minute spends on digital platforms are soaring into crores as parties gear up for the seven-phase elections starting on April 19.
In the last week alone, Bharatiya Janata Party (BJP) and Congress together spent close to Rs 8 crore on Google and Meta ads.
Gaming industry to almost double to $6 billion by 2028: Report
India's gaming content creation ecosystem is experiencing a lineup of 300,000 creators and streamers, as revealed in the recently released "The India Gaming Report 2024," compiled by WinZO in collaboration with the Interactive Entertainment and Innovation Council (IEIC).
According to the report, these creators are not only reaching over 500 million viewers on platforms such as YouTube and Twitch but are also spearheading brand collaborations and marketing initiatives. Moreover, the report highlights a rising demand for content that resonates with local tastes and narratives, driving the Indian language translation market to a substantial valuation of nearly $500 million.
OnePlus products to not be sold by retail chains starting May 1
4500 stores across 23 retail chains in Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Maharashtra and Gujarat have decided to discontinue sales of OnePlus products including smartphones, tablets and wearables from May 1, due to unresolved issues of narrow profit margins, delays in claim processing and bundling, reported Moneycontrol.
Retailers also raised concerns over the unauthorised diversion of products from e-commerce to retail channels, which puts a hindrance in fund rotation, not allowing the exchequer to benefit from the added rotational GST.
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PM Narendra Modi meets India's top gamers
Prime Minister Narendra Modi met with seven of India’s top gamers/gaming creators for a chat about the industries overall growth, developments, scope in India and more.
The gamers include Animesh Agrawal, Naman Mathur, Mithilesh Patankar, Payal Dhare, Tirth Mehta, Ganesh Gangadhar, and Anshu Bisht.
Sharp India appoints Sujai Karampuri as CEO
Sujai Karampuri, who led Sharp India as chairman, has been appointed to the position of chief executive officer.
He started his career as a software engineer at Alcatel, and went on to work across Sasken Communication Technologies, Sloka Telecom, Government of Telangana, and Telangana Fiber Grid Corporation.
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