Bizwin Consulting: Empowering B2B Companies with Tailored Consulting Solutions for Sustainable Sales Growth and Enhanced Performance
The CEO Magazine - India
Monthly Business Magazine for Business Leaders and Decision Makers, Published in New Delhi, India.
In today’s competitive B2B landscape, companies often face challenges like poor demand, long sales cycles, shrinking margins, and low team motivation. For businesses stuck in this cycle, these problems can grow into major crises if not addressed early. Enter Bizwin Consulting , founded in 2014 by seasoned sales expert Aurijit Ganguli . Rather than just offering advice from the sidelines, Bizwin takes a hands-on approach, working directly with clients to drive real-time sales transformation.
The Vision Behind Bizwin Consulting
Bizwin was born out of a recognition that many businesses struggle to act on sales strategies due to daily firefighting and an overwhelming workload. Aurijit Ganguli, with over 30 years of experience across global organisations, founded Bizwin to offer a solution that combines hands-on consulting with proven sales frameworks. Joined by his co-founder Susheel and a talented team, Bizwin quickly became known for its practical, results-driven approach. Today, Bizwin has offices in Bangalore, New York, and Stockholm, with a team of 10 experienced consultants, and has worked with top brands such as Oracle, TVS Group, and Cosmo First.
A Hands-On Consulting Experience
Bizwin specializes in transforming B2B sales management by implementing real-time, customized solutions for businesses experiencing slow growth or long sales cycles. The firm’s core offerings include:
Bizwin’s approach integrates the strategic, tactical, and administrative aspects of sales management into one cohesive service package, helping clients achieve their goals faster and more efficiently.
The Man at the Helm
Aurijit Ganguli’s leadership style is rooted in empathy, excellence, and execution. With decades of experience leading sales and marketing teams at organisations like Oracle and LG, Aurijit brings a wealth of knowledge to Bizwin’s operations. Reflecting on his journey, he says, “Our success comes from working side by side with clients, guiding them through challenges, and ensuring the solutions we implement are not just theoretical but effective in the real world.”
Bizwin’s team is also built on trust and respect, with new hires brought on through strong internal referrals to ensure alignment with the firm’s core values.
Recent Milestones
Bizwin’s impact on its clients speaks volumes. Recent accomplishments include:
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What Sets Bizwin Apart
Bizwin’s value lies not just in its expertise but in its execution. Rather than delivering generic reports, Bizwin ensures its solutions lead to time-bound, measurable results. The company’s SAGE Framework and ADVICE methodology help diagnose the root causes of business challenges and implement customised solutions that create tangible improvements.
“We treat every client as unique,” says Aurijit. “Our approach is personal, and our solutions are always tailored to fit their specific needs.”
The Bizwin Advantage: Values-Driven Success
For Bizwin, success is measured by client satisfaction. Aurijit emphasises, “Our greatest recognition comes from our clients—95% of them are willing to provide references at any time.” Bizwin’s team of seasoned consultants—each with 25+ years of experience—works relentlessly to ensure clients achieve long-term success.
Bizwin also prides itself on being a zero-paper company, emphasizing sustainability in its operations. In addition, the firm donates a portion of its profits to humanitarian causes each year.
What Lies Ahead for Bizwin
Looking forward, Bizwin is focused on expanding its global footprint with high-profile clients, including a major project with one of the world’s largest IT MNCs. Aurijit’s long-term vision is clear: “We want to be recognised on par with the world’s leading consulting firms, not just in revenue but in impact. Whether we achieve this with a team of 50 or 500, we’ll know we’ve arrived when our revenue per consultant matches the top global firms.”
Bizwin’s commitment to innovation and its client-first philosophy ensure that the company is on the path to continued success and growth.
Discover how Bizwin Consulting can help your business achieve sustainable sales growth and enhanced performance:
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