Biz Owners: Unlock 3 Secret Essentials for LinkedIn Success

Even though LinkedIn has been going strong for over 20 years, most business owners only use this platform for lead generation, networking and/or hiring employees. Surprisingly there are also many who assume that it's still just for jobseekers.

Your LinkedIn profile is the catalyst around which everything else hinges. Whether you're an established business owner or a solopreneur, applying these 3 tips to get more value from your LinkedIn profile can help you reach your business goals faster.

SECRET #1: Get smart about the way LinkedIn works behind the scenes.

When you "peek behind the curtain" you may be amazed to discover how you can benefit from this sophisticated ecosystem. Even if you're not into networking, you'll be surprised by the synergy that's created once you've fine-tuned your LinkedIn profile and inserted it into this dynamic and interconnected community.

Better yet, that synergy becomes a magnet that attracts the people you need for whatever business goal you’re pursuing.

When your LinkedIn profile is tailored for maximum impact, that attraction process is working for you 24/7! It also offers a 360-degree view that even your professionally written Bio can’t match.

SECRET #2: Your LinkedIn profile has a longer shelf life than just being a door opener

Whether you’re trying to expand your market, build strategic partnerships or land investors, your LinkedIn profile is going to be front & center the entire time that you’re under consideration. Even if you had engaging calls & stellar in-person meetings, the final decision often comes down to who has the standout LinkedIn profile and checks all the boxes after all the candidates have left the zoom room!

Why? Because it gives people greater insight into who you are, the breath and depth of your experience, the problems you like to solve, and what makes you outshine the others. And that gives the decision makers comfort that they’ve made the right choice.

Secret #3: Call this one counterintuitive

Even if you’ve been on LinkedIn for years, longevity doesn't ensure that people can actually find you or your company. In other words, despite the fact that your biz would be a perfect match for the exact help they need, you may actually be INVISIBLE because you haven't kept your profile sufficiently current, robust or "ready for prime time".

Jobseekers face the same issue. That's why a well-established recruiter I know summed it up like this: “You would have been a great candidate, Susan, for a job I JUST FILLED but you didn't show up in my search results" [mic drop!]

Switch out "candidate" for resource and "job" for contract and you quickly see how the possibility of quietly slipping into being Invisible can impact your business, too.

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The bottom line? You already have the key!

Your LinkedIn profile can easily become a gatekeeper if you don’t use it properly. We can’t blame LinkedIn either, since it gives us tremendous power to control and deliver what people need to know to help them make their decision.

When you create a targeted keyword strategy and pair it with compelling narratives throughout the profile, you come to life on the page and help people understand what it's like to work with you and what problems you solve that can be the solution to the pain point that brought them to you…right here, right now!

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ABOUT LINDA KEMPIN?

Linda Kempin helps clients uncover the secrets to why their LinkedIn profiles aren’t getting traction.

She enjoys sharing a look behind the curtain at “how LinkedIn really works,” delivering insights for business owners who want to attract their ideal customers as well as jobseekers eager to pivot into a new role.

Linda serves clients globally with award-winning LinkedIn coaching, online group programs, and her Accelerated VIP service. Her clients range from Senior Execs to?Recent Grads, from Entrepreneurs to Transitioning Military.

Linda is also a 2X Award-Winning Online Visibility & LinkedIn Coach...

? Business Insider named her in the Top 20 of their Global List of Innovative Career Coaches for her work during the pandemic

? Coach Foundation awarded her "Top LinkedIn Coach" status in 2023

Linda's clients include...

—?Executives who are initiating a career change, looking to energize a “stuck” job search, launching their own businesses, promoting a new book

— Small Business Owners looking for more visibility so they can attract the right customers with $0 ad spend

—?Recent Graduates seeking their first professional role

—?Retiring Military transitioning to the private sector

—?Anyone re-entering the Workforce

Follow Linda Kempin... on?LinkedIn,?@LindaKempin?and?www.TheBusinessofBeingVisible.com?

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