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TOP OF MIND
How Golioth Unlocks IoT for the Masses
One of the perks of my role here at Golioth is having the opportunity to chat with truly impressive teams of people building new and innovative products in the IoT on literally a daily basis. When you’re in the business of abstracting away the “messy middle” of IoT, like we are at Golioth, you start to notice a few trends about what it takes to build a product from zero to one and beyond. In my experience it takes on average 12 - 18 months (or more!) to get a new product to market. What’s interesting is that the timeline tends to hold true whether we’re talking to a startup, an established product development team, a corporate R&D shop….you get the idea.?
The complexity of building connected products creates a technical barrier to entry for most would-be participants in the market. This is good news for the teams with the technical chops to build products but it also creates a paradigm that makes IoT adoption difficult for most businesses across most industries. In my view, the market of people who can benefit from the IoT is far greater than the market of people who know how to build those devices.
Question: how does a waste management company adopt IoT without the in-house chops to build custom devices that address their unique business needs?
Answer: they either, a) buy something off the shelf and modify their business operations to fit the capabilities of the product(s) they acquired; or b) they simply don’t adopt IoT and continue operating their business without all the benefits IoT can offer.
Those Peter F. Drucker fans in the audience may recognize this as something akin to what Drucker called an incongruity in the market. We have a known pain -? building IoT devices is complex - that results in (comparatively) limited adoption and therefore limited realized value.?
The waste management scenario above is not merely hypotheical, in fact it’s a scenario that our team at Golioth encounters every day. Fortunately, we have a broad, and growing, ecosystem of partners and customers who have the technical chops to build IoT devices. This puts us in the evniable position of being able to meet the bespoke needs of our customers with innovative, market ready products built on Golioth. Need to monitor electrical current through your EV or battery powered system? We’ve got a solution for that! Need to track high-value assets, or maybe monitor the operation of your industrial motors to conduct preventative maintenance? We’ve got a solution for that too!
And therein lies the secret sauce, the super power if you will, of Golioth’s agnostic, universal connector approach to IoT. As our customers and partners thrive, the problems we are able to solve together grow ever more diverse and complex. We’ve launched Golioth Solutions as a way to solve the hardware problems for all kinds of companies and we’re bringing our partners and customers along for the ride.
If you’re building something amazing, come build with us!
Brian Rucker
Head of RevOps @ Golioth
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