Bites & Bangers: A Social Media Strategy That Scales
Most social media content plans are as exciting as waiting for your turn at the DMV.
In other words, a snooze fest.
So, instead of approving the same old “5 Ways to Help Customer do X” social media post, use what I call the Bites & Bangers approach to build on social media.
1. Bites ??
Bites are short/quick-to-create pieces that (i) stop the scroll and (ii) get people to comment, like, or share. They have three main characteristics: they are easy to make, easy to digest, and easy to share.
Bites are under 300 words or 1 minute in video length. They are the content users want to get while they scroll social media, waiting for their bus, during commercials, etc
2. Bangers ????
Bangers are posts you put serious time and effort into. They aren’t created with the intent of getting a quick laugh while someone scrolls social. Bangers are resources, the posts that bring someone into your unique POV on an issue or give them in-depth knowledge they haven’t had before. These posts are the ones that turn casual likes and comments into fans. They’re typically over 1000 words in length or long(er) form video.
Case Study: Shaan Puri
Shaan Puri uses the Bites & Bangers strategy to perfection. He is active daily on social media, posting about random musings and business findings. Then, every so often, he creates a Banger. These often go viral, and lead to insane growth on his account.
See both Bites & Bangers in the two tweets below.
Bite ?? Banger ??
Brand Example: HubSpot
领英推荐
Bite ?? Banger ??
What are the risks?
The biggest risk is creating too many Bites and not enough Bangers. When you create too many Bites you risk brand dilution.
Bangers are the pillars that hold up your brand, while Bites are the drywall in between. Without the pillars you risk having the strategy collapse.
How to avoid this?
Time-block and prioritize time for the big ideas and content productions. They are equal to, if not more important than the small Bites.
When you think about Bites & Bangers for your social media, start with the context in which you want the user to see your content and the emotion you want them to feel. After that, pick your topic, medium, etc.
Then you're off to the races.
Originally posted on Cave's Blog: Bites & Bangers: A Social Media Strategy That Scales
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