Bite Into the Bigger Picture: Audit, Escalate, Resolve

The first step in your transition from third-party cookies is understanding how you currently use them.

Third-party cookies will most likely be used if you rely on:

• Embedded content shared from external sites, such as videos, maps, tracking codes (like Meta’s Pixel), and social posts.
• Widgets from external services such as payments, calendars, booking, and reservation functionality.
• Widgets such as social buttons or anti-fraud services.

Ensuring you minimise your reliance on third party cookies for tracking & targeting, typically requires the skills of a website developer - especially when considering the implementation of additional privacy-centric solutions such as Server-side tracking, Google Ads Enhanced Conversions & Privacy Sandbox and Meta's own Conversions API. Marketing Managers are often expected to have expertise in an extraordinary range of skillsets, so our recommendation is that you advocate for the budget you need to hire a professional who can to make your transition from third-party cookies smoother.

Google’s Privacy Sandbox Analysis Tool will show the usage of third-party cookies during a browsing session on your website. If you identify cookies set by third parties, which you believe your brand relies upon, you should check with those providers to see if they have plans for the third-party cookie phaseout.

Read Bonfire's complete series on third-party cookies here.