A bit of a struggle
Friday 6/7/19...
I started to get a bit discouraged yesterday. As for most, lead gen is difficult right now. I don't get many chances to talk to new people. I was excited because I had 2 opportunities I was chasing that I thought we're going to hire me. But the moment we started talking about pricing, the story changed.
And I'm not pitching anything outlandish, my program starts at $1,000 per month. I just think it's the ongoing commitment that makes people hesitate. And who knows, I could be completely off here, but my gut tells me these opportunities won't pan out. But that's exactly why its so critical to nurture leads. Who knows, maybe something will come about six months or maybe even a year from now.
In all honesty, there's no reason to get bummed out. A sample size of 2 is insignificant in telling me anything. Because my mind immediately went to 'oh, it's my pricing strategy, I need to change it'. Really, I just need to show it to more people. The right people. Those who are looking to make a long-term commitment to marketing. I just need to keep my chin up and keep pushing. I'll spend some time submitting proposals on Upwork because that's getting me to a conversation faster than what I'm doing on LinkedIn.
But I think that's one of my core challenges. There are two ways to generate leads. Build a brand, create helpful content, and an audience that likes what you have to say. Eventually you will start to generate inbound leads. On the other hand, you can go out and introduce yourself to new people and attempt to qualify them for your offering and set up a meeting.
As a content marketer, I wholeheartedly believe in the former. But I also understand and appreciate the need for the latter - especially considering that I have no brand currently. But I'm not good at the salesy approach. Because I think it goes against the trust you're trying to build with an inbound strategy. But again, its too early to get discouraged. I'm in sales mode, this is a numbers game. All I can do is keep truckin'!
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This is an entry from my personal daily journal. I recently left the 9-5 to work for myself - something I've dreamed of for as long as I can remember. It's my hope that these posts inspire anyone looking to do the same or shed some light on what this journey is really like.
- Check out my first post for more: This is for you (but mostly for me)
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Thanks for reading!
- DM