BISSELL Pet Parenthood “Stages” Campaign Strikes Emotive Chord

Many of us found ourselves cleaning up after our kids and pets more this last year with so much time at home. I was fortunate enough to also be logging on for remote sessions with a bunch of lovely, insightful and pet-loving creatives over at ICF Next, bringing some of those relatable stories to life onscreen. It’s a big and ongoing campaign- all shot during COVID using every precaution with in-the-family talent and rescue pets. Never work with children or animals? Strongly disagree! “Bridesmaids” director Paul Feig seemed to feel the same when he tweeted about one of the spots that aired often during presidential election coverage- so fun to see!?

The spot he's referencing:

And the :60:

Check out the rest of the campaign along with other new work at PopUpPost.org and watch for more...

CD: Nina Orezzoli

AD: Stephanie Larson

CW: Elizabeth Burns

Producers: Jon Mielke, Deb Lustig, Angela Edwards

Directors: Matt Smukler at Rakish, Jon Nowak at 8th Street Productions