The birth of Plan A

Hey,

Ever wondered what sloth paradise looks like? Ask them and they’ll all give you the same, slow but firm answer: hugging a branch for days on end. Lately, however, this has been a difficult dream to accomplish. 

In the face of this and all other pressing issues of our increasingly damaged natural environment, a year ago I took on the opportunity to take a full-time job working for sloths, seals and bees. Which is why I am talking to you today.

Today, I would like you to welcome to the world Plan A.

Plan A is the first donation platform solely dedicated to environmental causes.

Plan A takes a different approach to donations. Each month, we raise funds for up to five organisations that tackle the same environmental issue, specifically chosen for their approach to the problem and varied geographical reach. Each campaign will focus on one of our eight causes - Wildlife, Forests, Energy, Waste, Bees, Healthy Living, Ecovillages and Oceans. We start with the sloth habitat. 

I am proud to present to you Plan A’s first campaign that will gather the funds for the planting of 100,000 trees across 4 continents, namely Africa, Asia, South America and Europe. 

By our side are four extraordinary charities that have a long and proven track record in saving the habitat of creatures big and small - WeForest, International Tree Foundation, Worldview Impact and Coeur du Forêt. They know how to do their extraordinary work, we are going to make sure they have the funds to do it. 

Excited to help a sloth in need of a home? Planting 10 trees will cost you 5 EUR. One of your fancy coffees or one, may be two tickets for your local transport (U-Bahn, Metro, Underground, spaceship, whatever you use these days). Not much in your world, a lot in the monkey one. 

It’s easy. Go to www.plana.earth. 

Take a look, have a think, be the change. One tree at a time (or one hundred, your choice). 

Why? Because there is no Plan B for our planet.

Bear hugs, 

Lubomila

Founder & CEO of Plan A