Birkin or Mokobara: Storytelling so good, wins hearts before pockets!

The cute ad you saw in the metro during your commute has made millions smile. It’s not just the words but also the visuals, the appeal, and the realization it brings to everyone. It’s called storytelling. This tool has been around in marketing and advertising forever. The results? Well, it generates sales of high-priced products, outperforming low-cost products with the same value. That’s how your favorite brands “stand out” from the rest. They innovate, improvise, and ideate within the same pool for ages. They display content that not only sells but also enhances brand positioning in general.

Storytelling is the new hot topic in the marketing world. It’s something GPT can’t do, because it is an art. One classic example of storytelling is demonstrated by one of the most valuable luxury brands in the world - Hermès.

The jaw-dropping price of a Birkin would make you question its actual value. Well, a luxury brand like Hermès knows that many people cannot afford it, which is the entire point of its existence. A scarce product is meant “only” for the population that can afford it and wants it despite its rising prices. Again, having that kind of money, why would they want to invest particularly in a Birkin? The value of a Birkin goes a long way in how it has positioned itself in the market. It boasts craftsmanship and timeless elegance, topped off with a brand story that justifies its purpose. Not to mention, its undeniable historical depth adds a major factor in storytelling, winning hearts first and then their pockets.

Speaking of the current market, Mokobara, a premium travel bag brand, has taken center stage. Though it cannot be compared to a super-elite luxury bag like the Birkin, when it comes to storytelling, they have been taking notes.?

The brand advertises itself as a homegrown company that produces bags which are both aesthetic and functional. Storytelling is noticeable in their selling mantras, whether it's a short product description on their website or social media play. A keen observation for both Birkin and Mokobara is their focus on functionality and aesthetic appeal. The brand story for both highlights how frustrating it can be if a bag isn’t functional despite being visually appealing. Thus, they win hearts by making sense to their customers and ultimately becoming their choice. It is through storytelling that they resonate with their target audience, capturing hearts before their pockets.