BirdDog Announces Appointment of Key Distribution Partner in the DACH (Germany, Austria, Switzerland) Region.

Melbourne — 29 July, 2023 — Today, BirdDog Technology Limited (ASX: BDT) “BirdDog”, the global video technology company enhancing quality, speed, and flexibility of video broadcast and communications through a range of hardware and software solutions, is pleased to announce the appointment of New Media AV (“NMAV”) as a key distribution partner in the DACH region.?

Effective July 1, 2023, this distribution agreement grants NMAV the right to market, sell and distribute all BirdDog products throughout the DACH region. NMAV will actively promote BirdDog as they develop markets across the Company’s core customer segments, spanning professional video production across Broadcast, Education and Corporate markets.??

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NMAV will provide the following key advantages to BirdDog:?

? Extensive expertise and distribution experience – established over 25 years ago and a part of the Midwich Group since 2018, NMAV has been a distributor for a number of complimentary manufacturers with a large and loyal customer base.?

? Robust reseller network – well-established, loyal, professional and long-term cooperation partner network.?

? Outstanding customer service, with local language support.?

? Strong supply chains offering local stock for quicker deliveries.?

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Dan Miall, Co-Founder & CEO of BirdDog, commented:?

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“New Media AV has been an established supplier of some of the most successful brands in the world of professional video production across Broadcast, Education and Corporate markets for over 25 years”.?

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“BirdDog’s extensive range of connected workflow solutions fit well with New Media AV's existing line-up and the requirements of their established customer base. With a reputation for excellent customer service and a strong knowledge of local markets, New Media AV and BirdDog make excellent partners. Together, we can provide customers in region with local language support and an even better level of service, with stock held locally resulting in accelerated lead times”.?

About BirdDog?

BirdDog is a global video technology company that enhances the quality, speed, and flexibility of video through a range of solutions, augmented with NDI? (Network Device Interface). This enables video-compatible products to communicate, deliver and receive high-definition video over a computer network in a high-quality, low-latency manner, that is frame accurate and suitable for switching in a live production environment. End users of BirdDog’s products cover a wide range of market segments, including Professional Video, Broadcast, Audio Visual and large private and public sector organizations. BirdDog listed on the Australian Stock Exchange on 20 December 2021 (ASX ticker code: BDT).?

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For more information, visit https://www.BirdDog.tv/.?

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