Biopharma - China’s Acceleration vs. Western Stagnation
Image: REUTERS

Biopharma - China’s Acceleration vs. Western Stagnation

We're witnessing a turning point in the global pharmaceutical landscape. While Western pharma giants grapple with stagnation, patent cliffs, and GTM inefficiencies, China's biotech ecosystem rapidly advances in speed, scale, and innovation.

During my time working alongside Sanofi in China, it became evident that traditional Western GTM models were ill-suited to handle the market's dynamism. To succeed, we had to evolve the commercial strategies in response to swift shifts in the market, embracing digital-first engagement and flexible regulatory pathways.

Now, with China emerging as a trailblazer in biopharma innovation, it's clear that the same challenges—faster iteration, leaner commercialization, and agile market adaptation—confront Western pharma.

The critical question is: Can U.S. and European pharma adapt in time, or will they fall behind in China's biotech revolution?


China’s Ascent vs. the West’s Stagnation

Global pharma giants are facing an existential crisis. The upcoming $200 billion patent cliff threatens 46% of their revenues by 2030. In contrast, China’s biotech industry is booming, rapidly advancing in oncology, immunology, and metabolic disorders.

Western pharma, traditionally a leader in novel drug discovery, is now battling R&D inefficiencies, regulatory delays, and pricing pressures, while Chinese companies license, iterate, and commercialize at unprecedented speeds.


China’s Fast-Paced Model vs. the West’s Bureaucratic Gridlock

There are some interesting differences between Chinese biotech companies and those in the US and Europe, especially when it comes to pipeline size, speed to market, regulatory flexibility, and deal flow.

For example, Chinese companies like Hengrui have massive pipelines with over 90 drugs and 300 clinical trials, covering a wide range of therapeutic areas. On the other hand, Western pharma often focuses on just a few blockbuster drugs, with more minor improvements.

Image: Dennis Gong

In terms of speed to market, Chinese biotechs can get approval for innovative drugs like Zevor-cel based on small, early-phase trials. This is quite different from the FDA and EMA, which require large Phase 3 trials that take more time.

China's regulatory body, the NMPA-National Medical Products Administration , also allows for parallel trials and faster approvals, while the European Medicines Agency and FDA have more rigid clinical pathways that can add years to drug development.

Lastly, Chinese biotechs have been making lots of licensing deals with US companies, bringing in big upfront payments and milestone-based incentives. Western pharma tends to rely on mergers, acquisitions, and venture-backed biotech for new assets instead.


Why Chinese Biotech Is Winning

China’s rise isn’t just about low-cost manufacturing—it’s a shift in biotech innovation and commercialization strategy. Here's why:

1. Speed in Drug Development

i. China is not just copying Western drugs. It is developing complex, multispecific antibodies, bispecific ADCs, and TCEs faster than its Western counterparts.

ii. Companies like SystImmune ( 百时美施贵宝 deal: $8.3B, $800M upfront) and Harbour BioMed (Harbour Mouse fully human mAbs platform) show how Chinese firms innovate beyond PD-(L)1 and VEGF.

2. Capital Efficiency and Massive Pipelines

i. 恒瑞医药 ’s 300+ ongoing clinical trials contrast with Western firms, where R&D productivity is under 56% positive return.

ii. Companies like GenFleet Therapeutics are developing novel targets like GDF15/IL-6 bispecifics, while BAO PHARMA is producing FSH analogs, hyaluronidase, and an IgG-cleaving enzyme.

3. Reverse Talent Flow: Ex-US Scientists Driving Innovation

i. Many Chinese biotech leaders are ex- 辉瑞 , 默克 , Genentech , or 诺华 scientists who returned home to build biotech firms.

ii. Argo Biopharma founders were directors at Arrowhead Pharmaceuticals / 默克 before launching China’s first RNAi-focused biotech .

4. Licensing Dominance: U.S. and EU as Customers

i. Chinese biotechs sell assets to the West rather than build costly U.S. commercialization arms.

ii. Notable licensing agreements from Chinese biotechs to Western counterparts include 再鼎医药 's IL-13/IL-31 bispecific, 罗氏公司 's $80M upfront investment in Innovent Biologics ' DLL3 ADC, and 荷商葛蘭素史克藥廠 's $185M upfront deal for Hansoh Bio 's B7H3 ADC—all testament to China's growing influence in global pharma innovation.

5. Digital & Data-Driven Advantage

i. China leverages AI, large patient databases, and rapid adaptive trial designs.

ii. Western pharma companies are struggling with digital transformation, still reliant on outdated CRM-driven GTM strategies.


The West’s Challenges

As Chinese biotech soars, Western pharma finds itself ensnared in a slow-growth cycle due to patent cliffs, biosimilar pressure, outdated GTM strategies, rising costs, and regulatory uncertainty. The loss of exclusivity for blockbusters like Humira, Lantus, and Eliquis erodes revenues, while Chinese firms rapidly commercialize biosimilars.

Moreover, Western pharma's reliance on static omnichannel engagement impedes progress, contrasting with Chinese firms' agile, data-driven commercialization strategies. The cost per approved drug in the U.S. has skyrocketed to $6.16B, while Chinese companies embrace lean, iterative R&D models, enabling rapid innovation. Regulatory obstacles, such as the Biosecure Act, combined with slowing M&A activity, leave U.S. pharma reliant on costly late-stage deals, hindering early-stage innovation and overall progress.

Chinese firms operate lean, iterative R&D models— 恒瑞医药 , for example, develops 17+ marketed drugs in-house.


What Western Pharma Needs to Learn from China

China's biotech success offers a transformative blueprint for accelerating drug innovation that Western pharma must embrace to remain competitive.

Western pharma must prioritize investment in groundbreaking therapies, while advocating for regulatory pathways that enable rapid innovation, like China's adaptive trial design models. Furthermore, transitioning from static CRM engagement to dynamic, AI-powered GTM strategies and patient-centric, real-world data approaches will drive commercialization success.

Instead of viewing China as a rival, Western pharma should strengthen R&D partnerships, following the footsteps of industry leaders like 荷商葛蘭素史克藥廠 , Takeda , Sanofi and 罗氏公司 .

Pierre Metrailler

Onomi CEO: Pharma commercial & medical engagement for congress, adboard & webinar

5 天前

Long form rocks Claude Waddington. Big pharma knows Western GTM models are broken. And guess what, they stopped funding it. SG&A in % of revenues dropped by 3 percentage points between 2018 and 2023. Onomi research with Seeking Alpha data.

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