Binghatti, Mercedes-Benz launches new luxury branded residences

Mercedes-Benz has announced a new luxury branded residence venture in collaboration with Binghatti Properties at the Meydan Hotel in Dubai.

The project, named Mercedes-Benz Places | Binghatti, will include the construction of a 65-storey residential tower set to break ground in Dubai later this year.

This iconic tower, rising to 341 metres, will allow residents to advantage of a holistic, connected, and desirable luxury living experience, integrating the design DNA, emotion, and intelligence synonymous with the Mercedes-Benz brand.

Inside Mercedes-Benz Places | Binghatti: All you need to know

“By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects,” Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, Marketing and Sales said.

The residences will feature mixed-use facilities, including restaurants, sports and wellness zones, lounges, non-automotive retail, exhibition spaces, and parking.

Additionally, Mercedes-Benz Places will offer advanced mobility solutions such as EV charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services, and automated valet parking.

“Our aim is to create an unmatched experience of living for residents and guests from all over the world. Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity,” Muhammad BinGhatti, CEO of Binghatti Properties said.

The distinctive elliptical exterior of the tower, inspired by the flowing lines of modern Mercedes-Benz cars, will make a strong architectural statement.

“We have taken our unique design philosophy of Sensual Purity beyond automotive and shaped an iconic landmark. It looks very different, unique, and futuristic and it will be associated with the design, technology, and luxury appeal that are trademarks of every Mercedes-Benz,” Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG said.

Mercedes-Benz Places | Binghatti will consist of 150 residences, carefully crafted to intensify the brand experience.

The tower’s design includes three main elements – the core with horizontal balcony structuring, the lamella structure with dynamic lines, and the closed southern fa?ade with visually striking cladding for shading and energy efficiency.

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