Binge Marketer

"Oops ... business is slow, I better send out a mailing."

That's the classic reactive cry of the binge marketer. But don't worry. It's never too late to change.

The most successful fundraising programs maintain consistent marketing campaigns — not just when they have time or angst. To maintain an ongoing flow of business for your organization, you need a planned, proactive and steady marketing strategy.

If you're a binge marketer, here's a simple first step toward recovery:

Set three marketing goals to be completed over the next three months. After the three months go by, repeat the same goals with different donors — or set new goals.

Need goal-setting ideas? We can help with that, too, especially with our 12-month marketing plan.