Bing Chat Content Control: Publishers Now Have More Power

微软 is giving websites more control over how their content is used in Bing Chat. This is a response to publisher concerns about content usage.

Fabrice Canel, Principal Program Manager at Microsoft, Affirms:

“We are pleased to share that we have built on standard controls that webmasters use today to control indexing and snippet length on Bing.”

Publishers can now use meta tags to restrict how Bing Chat uses their content. For example, they can add a NOCACHE tag to prevent titles, snippets, and URLs from appearing in Bing Chat or training AI models. They can also add a NOARCHIVE tag to avoid any usage in Bing Chat or AI training.

Bing Chat content control options:

• No action: Content may be used in Bing Chat answers and to train Microsoft's Al models.
• NOCACHE tag: Only titles, snippets, and URLs can be used in Bing Chat or to train Al models. | To use add the following code to the Header of your page: <meta name="robots" content="NOCACHE">
• NOARCHIVE tag: Content cannot be used in Bing Chat or to train Al models. | To use add the following code to the Header of your page: <meta name="robots" content="NOARCHIVE">

Also Adds:

"We can assure publishers that content with the NOCACHE tag or NOARCHIVE tag will still appear in our search results."

This is important for publishers to know because it means they can use these meta tags to restrict how Bing Chat uses their content without impacting their visibility in search results.

This is a significant development for publishers, giving them more control over how their content is used. It is also a positive step for Microsoft, as it shows that they are listening to feedback from publishers and taking steps to address their concerns.

Conclusion:

This is a positive development for both publishers and users. Publishers now have more control over how their content is used, and users can be confident that they are getting the most up-to-date and accurate information from Bing Chat.

Source: Microsoft Gives Websites More Control Over Content In Bing Chat (searchenginejournal.com)