BIM and VDC Productivity: Looking Back and Moving Forward
Mehrdad Tavakkolian
Vice President, Construction Innovation | Architect | Professor
Sometimes, we must sit back to reflect on our processes, refine workflows, and educate ourselves. In this article, I want to take a closer look at the introduction of BIM to the AEC sector, particularly over the past 20 years.
A Quick History of BIM
The first commercially available 3D drafting and machining system, Automated Drafting and Machining (ADAM), appeared in the early 1970s. However, BIM became mainstream for architects in the mid-1980s with the introduction of ArchiCAD on the Macintosh platform. Fast forward to 2002, when Autodesk acquired Revit and leveraged its AutoCAD customer base to develop and distribute Revit more broadly.
BIM Promises vs. Reality
The Promises
The Reality
The Evolution of BIM Implementation
BIM adoption has gone through several stages:
1. Hollywood BIM
Companies used BIM primarily for marketing, showcasing flashy renderings and building sections to demonstrate they had the technology—without actually harnessing its potential. Clients even started asking for discounts on construction contracts based on perceived savings by implementing BIM promised by software brochures.
2. Lonely BIM
Some proactive companies began implementing BIM internally, mainly construction firms developing in-house expertise. They created discipline-specific models based on 2D documents provided by design consultants.
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3. Crippled BIM
A few design consultants started using BIM platforms but were hesitant to share models with the project team. Without a BIM Execution Plan (BEP), these efforts often hindered rather than improved project coordination.
4. Almost BIM
General Contractors (GCs) began leading BIM initiatives, particularly in Design-Build contracts. With defined BIM goals and uses, they enforced QA/QC in modeling and demonstrated tangible benefits to owners and stakeholders.
5. BIM Enabled
Clients started mandating BIM Execution Plans from day one and included them in consultant contracts. This ensured that the scope was clearly defined and expectations were communicated from the beginning. A well-structured model with known Level of Development (LOD) helped construction teams access the right information efficiently.
Lessons Learned and What’s Next
We live in a noisy environment filled with new tools and platforms promising cost and time savings, especially with AI in the scene. Evaluating where your organization stands in the digital journey requires careful consideration of the following:
Final Thoughts
BIM has come a long way, but the journey isn’t over. Organizations need to take a step back, assess their digital strategies, and make informed decisions that align with their long-term goals. The transition to fully integrated BIM requires collaboration, clear contractual definitions, and a willingness to embrace continuous change.
Before purchasing new technology, see if you are using what you have to its fullest potential!
A UK-style mandate can accelerate BIM adoption by making it a compulsory standard. It forces industry players—big or small—to invest in technology, training, and process alignment. However, such mandates must be supported by clear guidelines and continuous support to ensure smooth implementation and genuine benefits. Until it's a choice the Uncertainty Around Short/Medium Term Return on Investment (ROI) will deter the adoption While the mandate aligns the whole AECOO focus on long term returns...the dialog continues. Interesting Read Mehrdad Tavakkolian
BIM coordinator
1 个月Hmm
10+ Yrs of Digital Marketing Strategy & Digital Agency Leadership | 20+ Yrs of Leading Multidisciplinary IT enabled Service Delivery Teams in 3 Countries
1 个月Mehrdad Tavakkolian, what challenges have you faced in adopting new technologies like bim?
Product Marketing, Content Marketing and Email Marketing
1 个月the evolution of bim is inspiring! emphasizing collaboration and adaptability will drive us forward. how can we overcome those resistance challenges? ?? #digitaltransformation