Billionaire's Sales Secret, Copywriting Crash Course, Website Cleanup Checklist, AI Media Revolution, Rapid Content Ideation, Email Blueprint
Margo Mulvihill
Fractional CMO | Digital Marketer with Sales DNA | Data-Driven Sales Funnel Expert | Helping clients with Demand Generation, Social Media Marketing, and Conversion Copywriting | AI Explorer ??
The Billionaire's Sales Secret: It's Not About the Money
Ever wondered how a billionaire would make a sales call?
Picture this:
You wake up, bank account overflowing. No need to hustle. No client dances required.
But the thrill of the sale still calls to you.
So, you pick up the phone. Just for fun.
A prospect tries to lowball you. How do you react?
You laugh.
Why? Because you don't need their money.
This little thought experiment reveals a big truth:
Attachment kills sales.
We get upset with prospects because deep down, we NEED their business.
And guess what? They can smell our desperation from a mile away.
But what if we could detach?
What if we approached sales with relaxed confidence?
This, my friends, is the power of framing.
Weak framing sounds like:
It screams desperation.
Prize framing? That's different.
It's knowing your solution is more valuable than their money.
You're not begging for a sale. You're offering an oasis in the desert.
Next time you're chasing a deal, remember:
Build confidence.
Close deals.
The money will follow.
But more importantly?
You'll enjoy the journey.
TOP READS
Learn Great Copywriting in 76 Minutes | Harry Dry
Ever feel like your copy falls flat? Meet Harry, the wizard behind ads that stick like glue. He's not just good—he's taught 100,000+ marketers to write copy that sizzles. And guess what? You're up next.
Harry's about to spill his secret sauce: three golden rules that turn words into rocket fuel for your business.
Remember Snickers' "You're not you when you're hungry"?
That's the billion-dollar magic we're talking about.
Now, compare that to the Fuse bar.
Never heard of it? Exactly.
That's the power of great copy versus forgettable fluff. Harry's pulling back the curtain on his entire process—from dissecting winning ads to his favorite software (and yes, even his tea of choice). Ready to supercharge your marketing? This is your express ticket to copywriting mastery.
13 Things To Remove From Your Website Immediately
Is your website feeling a bit... meh?
Well, this article’s got 13 website elements you need to kick to the curb.
领英推荐
The author's top offenders?
Those yawn-inducing homepage slideshows and stock photos.
Personally, I'm itching to tackle those vague headers and generic nav labels. "Services," I'm looking at you!
And I'm definitely going to try out their "less is more" approach. Imagine turning those dead-end thank you pages into conversion powerhouses, or those dated blog posts into fresh, authoritative content.
It's like a digital decluttering guide for your website, and I'm here for it. Are you?
Explore Dexa: The AI Revolution in Media Search
Ever tried to find that one key segment in a podcast or video?
Meet Dexa, a revolutionary AI-powered search engine that's changing the game.
Dexa indexes top podcasts and videos, making it effortless to pinpoint the exact information you need.
It offers text summaries and directs you to key segments, saving you time and streamlining your content discovery.
Next time you're diving into a sea of media, let Dexa guide you to the treasure.
How To Come Up With Ideas For Content In Less Time
Ever felt stuck on the content creation treadmill?
John Mulaney offers a brilliant shift in perspective that’s about to change your game.
Don’t just write—investigate.
It’s not about rushing through content; it's about crafting it with intent.
This approach starts with a simple, yet powerful technique: just ask the next viable question.
Curiosity isn’t just a trait, it's your best tool in content creation.
Develop your work by probing deeper, following the thread of a compelling premise to uncover more impactful ideas.
Focus on building valuable intellectual property, not just content.
Think like an investigator, diving into your theme and exploring each angle.
Stand out by creating meaningful impact, not just volume.
Your content should resonate, not just reach.
A 7-Email Sequence To Send To Your Subscribers
And exactly when those emails should be sent over the course of a subscriber's first year on your list.
"one of the biggest mistakes i see from publishers: the welcome sequence...it doesn’t stop at your welcome email. you need to use your welcome sequence as a nurture campaign throughout their subscriber tenure."
Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide
Feeling like your brand voice isn't hitting the mark on all platforms? Check out how AI can be a game-changer in ensuring a harmonious brand voice.
A detailed guide by the Content Marketing Institute offers a step-by-step roadmap on using AI, not just as a tool, but as a revolutionary approach to maintaining brand consistency. It starts by analyzing successful content to generate voice charts that reflect your brand’s unique attributes. Imagine having AI audit your content across various platforms, aligning every piece with your desired tone and style.
By integrating AI into your content creation tools, you can ensure real-time application of brand voice guidelines across global teams. This innovation frees up your creative team to focus on what they do best: crafting innovative stories that fit perfectly within your brand’s framework.
Harness AI wisely and your brand’s consistent voice is just an integration away.
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2 个月Love this anecdote (& Harry Dry's newsletter)!
Feel the Difference – Automate Boring Work – RPA & AI - Productivity by Automation - Software Robots
2 个月I particularly like some of the points in the Harry Dry YouTube video about Copy Writing.