Billionaire Sees Pickleball Offering a Better Return Than Investment in the NBA & Amazon Prime Streaming the PPA Tour
Laura Gainor
Founder & CEO of Pickleball in the Sun, World's First Pickleball Marketing Agency
Happy Friday! I'm off to the courts shortly to practice for this weekend's tournament at The Yards and hope you get the chance to either play pickleball this weekend or catch all of the live action from the PPA Tour on Prime Video.
Enjoy this week's newsletter and stay tuned next Tuesday as I am honored to be a part of Action News Jax's special feature on pickleball created by the talented Mike Buresh & Marithza Calderon-Ross . Follow Pickleball in the Sun on Instagram as we share promo videos for this must-watch feature!
A billionaire financier selling his stake in the Milwaukee Bucks says that pickleball could offer a higher rate of return than the NBA
Marc Lasry, the billionaire co-founder of Avenue Capital Group, said he expects investments in upstart sports leagues like pickleball may offer a higher rate of return to investors than NBA teams.
“There’s massive opportunities in sports — but I think those opportunities are in smaller teams,” Lasry said Wednesday in an interview on Bloomberg Television, noting they could be in Europe and Asia.
Lasry, 63, has said he plans to raise a sports fund that?would look?to acquire stakes in teams and adjacent sports businesses. He bought a Major League Pickleball team along with former tennis star James Blake for $100,000 before the league launched in 2021.
“Today it’s $10 million,” he said in the interview.?
CNBC : Amazon Prime signs on to stream professional pickleball tournaments
By Jessica Golden : Amazon Prime members can now add pickleball coverage to their list of membership benefits.
Amazon’s?Prime Video streaming platform announced Tuesday it’s signed a multiyear deal with the Professional Pickleball Association for global streaming rights to four live PPA Tour events per year, including the 2023-2024 PPA Tour World Championship Series.
Amazon Prime’s coverage?will kick off with a four-day tournament starting Thursday from the?Atlanta Open?in Peachtree Corners, Georgia.
Watch The PPA Tour from Atlanta!
The AT Sports Atlanta Open, presented by Vizzy has kicked off for the PPA's World Championship Series and you can watch it all weekend on Prime Video & Amazon MGM Studios !
Below is the schedule for this weekend in Atlanta and follow @PPATour on Instagram for highlights.
Based in Atlanta, Pickle and Social Announces the Addition of Pickleball Pros to Its Ambassador Team
Are you starting to get familiar with the professional athletes in the game? It is exciting to watch the top players in the world start to play against new faces in the pro brackets as the competition is getting more fierce!
As Pickle and Social , a new pickleball eatertainment venue, gets set to open soon in Atlanta, they have announced more pro ambassadors to their team as the PPA Tour hosts this weekend's event in their hometown.
Anna Bright and James Ignatowich are two of the must-watch players right now and the most desired for sponsorships.
Curious which other pro players are valuable endorsements for your brand? Feel free to send me a DM or email me at [email protected]
Learn more about their signed ambassadors on Yahoo Finance and watch them this weekend on Prime Video...
Pickleball Courts Coming to the TradeWinds Resort !
Last month we visited the TradeWinds Resort to get a sneak peek into the construction of their three pickleball courts right along the beautiful St. Pete Beach, Florida and it's almost time for them to open!
Watch this Reel with Highlights from The TradeWinds Island Resorts!
Be sure to download the PicklePlay app and subscribe to our emails on PickleballintheSun.com to be in the know of when these courts are open for guests!
Association of Pickleball Players Announces Tervis as Official Partner and Exclusive Water Bottle of the APP
The APP announced its partnership with Tervis as the Official Water Bottle of the APP. The Tervis brand will immerse itself with in-venue branding and visbility, including signage, social media promotion, and inclusion in the APP Tour broadcast productions.
The Yards 1 Year Anniversary Tournament!
Congrats to The Yards on their one-year anniversary since opening The Pickle Garden at The Yards! This venue is one of our top Pickleball in the Sun destinations and we're excited to be playing in their anniversary tournament this weekend.
Be sure to follow @PickleballintheSun on Instagram as we share content from the celebrations this weekend and continue to highlight why you should have Ponte Vedra, Florida and The Yards on your destination bucket list!