A Billion-Dollar Marketing Technique: Video Marketing

Marketing has become the talk of the town. All iconic brands are leveraging it. Is it just a buzzword or a transformative force??

What do you think is a strategy that can do wonders in marketing? It is video marketing. Put yourself in the viewer’s shoes; what would you prefer? A long written text or an engaging video? Well, we know the answer. Videos are the most preferred form of content in this decade. Read the article to build your effective video marketing strategy.?

What Makes Video Marketing Hit The Mark?

Have you ever wondered what made video marketing work like magic in marketing? It is the psychology behind it. Human connection in video marketing is what makes it a roaring success. Iconic brands use videos as the key to evoke emotions in their audience. And emotions drive sales better than anything else.??

Every digital marketer now has video marketing as a potent tool in their toolbox. It makes sense that more than 86% of organizations use video for marketing in 2024. Video content is more and more accessible, adaptable, and interesting. Video marketing quickly reaches a large number of people on a variety of platforms. Beyond just a fad, video marketing is an essential tactic that boosts sales, brand recognition, and customer engagement.?

What made Videos take the lead in the dynamic world of Marketing? Simply put, Platforms like YouTube, TikTok, and Instagram have changed the way brands communicate with their audiences. The following statistics can help us understand the preference for video content:??

Studies show that audiences are twice as likely to share video content than any other type of content.??

Seventy-three percent of consumers prefer watching a short video to learn about a product or service over text-based content.?

Viewers watch videos online for 17 hours a week on average.?

Here is what video marketing can bring to the table:??

1. Increases Engagement and Retention??

Video marketing: Your key to achieving success. If you don't want to bore your users with long text or static images, video marketing is your go-to hub, as it is inherently more engaging than any other form of content.??

A great way to tell a compelling story and elicit emotions that boost sales is a well-crafted video. It is an exceptional medium to convey complex messages simply. The blend of visuals, sound, and motion keeps the eyes of the viewer glued to the screen.??

Statistics showed that when watching a video, people can keep 95% of the content, whereas reading a textual version can only retain 10%. Thus, video marketing will lead to higher engagement rates.?

2. Skyrocket Conversion Rates?

Would you believe that a Video can significantly impact your purchasing decisions?? 30% of the top landing page has videos in it. Do you know why? A study showed that a landing page that has a video can boost conversion rates by more than 80%.??

Example video forms that rule the internet now:??

• Product demos?
• Explainer videos?
• Customer testimonials?
• And behind-the-scenes??

Such content provides customers with a richer, more informative experience, which builds trust and drives sales.?

3. Improves SEO and Reach

SEO + videos = Goal.??

Take the example of two websites; one has engaging videos, and the other one is completely text-based. Which one do you think works better? Definitely, the website with videos. Adding videos to your website increases the chances of ranking higher in search results. This is because videos attract more inbound links and longer page visits, naturally. Apart from that, a well-crafted video can reduce bounce rates. YouTube is the second-largest search engine globally and optimizing video content can substantially enhance your brand’s visibility.?

How to Set the Stage for Video Marketing?

Video Marketing is a golden ticket for increasing ROI. But how could you confidently start with it? Here are a few essential steps that you have to follow to build a robust video marketing strategy.?

Time to create your Master Plan

Why develop a plan? Many marketers miss out on this step saying we are not engineers to develop a plan and build the house. But this is where they go wrong. Running a successful campaign and getting the desired results are no less than building a house. If you don’t have a clear plan, then the house will fall apart, and the same goes for your campaign.?

Prepare a plan that allows you to decide the right platforms for your videos, schedule editing, and structure content ideas.

Set Clear, Measurable Goals

Measure your success through specific metrics such as increased sales, higher CTR, or better social media engagement. Make use of the SMART criteria to set goals and track progress.

Tick With What You Know

Don’t jump into something that you don’t have experience with. Start your video marketing by creating content that aligns with what you already know works, such as transforming successful blog content into videos. Avoid overcomplicating by trying new concepts that may be executed poorly.

Try Different Content Types

Test the waters before you release the video. Experiment with content from all three categories to determine what resonates best with your audience. Monitor feedback, such as comments, to adjust your strategy accordingly.

Start Creating & Stop Holding Yourself Back

Don’t wait for the perfect time to come. Begin creating videos even if they aren’t perfect. Use a smartphone if you don’t have advanced tools. It’s okay to use faceless videos with stock footage, captions, and voiceovers.?

Search Speak Volumes?

Don’t skip SEO in your video. Video SEO is crucial for effective video marketing. Optimize your video content with relevant keywords, similar to how you would with blog posts. Avoid keyword stuffing and focus on understanding your customer's mindset.

Leverage both organic and paid traffic for video marketing. Platforms like Facebook allow precise targeting of ads based on demographics. So, customize ads to fit specific audience segments. Monitor where your content performs best to allocate your ad budget effectively.

Make Sure Your Videos are Optimized

Use relevant keywords in titles, descriptions, and tags for better SEO. Optimize video file names and thumbnails for improved click-through rates. Promote your videos across multiple platforms to increase visibility. Include transcripts to help search engines understand your content.

The Platform Matters

Imagine creating a stunning video but releasing it on the wrong platform. It will give no results. So, choose a video platform based on your target market and budget. Analyze competitors to see which platforms work best in your industry.

Track the Metrics?

Track view count, engagement, conversion rate, click-through rate, play rate, watch time, and ROI to measure video marketing success.

The Bottom Line

To wrap up, leveraging video marketing is more than adapting to the trends. At the end of your video marketing, you will either figure out what is working or what is not. Contact us today to begin your journey in the digital marketing land.