The biggest social media headlines from February

The biggest social media headlines from February

We are soooo close to Spring. I can feel it! ??

Now that February is over, it's time for us to go through the biggest headlines in social news from the past month.

Let's get right into it. ??

Here are the top social media updates from February 2024

In no particular order, here are the biggest updates from Meta, X (Twitter), LinkedIn, Pinterest, and more.

What’s new from Meta (Facebook, Instagram, Threads) in February 2024

New way to boost posts and avoid extra fees

Meta announced a new way for small businesses to boost posts without incurring a 30% Apple service charge.?

Facebook is testing generative AI prompts

This test will allow users to create post captions through generative AI prompts. If you ever experience creative blocks, you'll love this update.

Instagram rolls out a new backdrop sticker for Stories

This AI-powered tool will replace the background of your images. So cool! Do you have access to it yet?

Instagram is working on a Friend Map

Want to track your friends? Well, you may be able to do that soon through Instagram.

Instagram tests new engagement feature for live streams

Instagram is currently testing out games for live streams to keep viewers locked in while watching. How fun!

Threads is testing an in-app camera

One of the most requested feature requests for Threads was an in-app camera to make adding content easier.

Meta tests cross-posting from Facebook to Threads

Right now, the test is limited to iOS devices and isn't available in the EU. Can you see yourself using this feature?

What’s new from X (Twitter) in February 2024

New video playback quality in X (Twitter)

X is giving users more ways to enhance their viewing experience on the app! You can now choose the quality of the video playback in-stream.

X (Twitter) tests in-feed bookmark alerts

X is currently testing the ability to have in-feed bookmark prompts to remind you to revisit the bookmarks you've saved.

What’s new from TikTok in February 2024

Universal Music Group pulled its music from TikTok

As of February 1, Universal Music Group pulled its music tracks from TikTok. This is a result of the 2 companies failing to reach a new agreement on usage rights. (Psst! You can still use sounds from our up-to-date list of trending audio for Reels and TikTok.)

You may see more tracks being pulled from TikTok

The TikTok and Universal Music Group drama continues. Artists who have written with Universal-signed artists could now also be muted. This sadly includes Harry Styles. ??

TikTok is encouraging landscape format videos

TikTok is incentivizing creators to start posting horizontal landscape video content that's over a minute long (??). If a creator participates, they’ll receive "boosted views" within 72 hours of posting. How do you feel about a horizontal video on TikTok?

What’s new from LinkedIn in February 2024

LinkedIn is removing the Creator Mode option

LinkedIn will be removing the Creator Mode option, but you will still be able to find most of the features associated with it within your profile options.

New updates to the LinkedIn algorithm

LinkedIn is currently creating a "suggested posts" feature that will distribute content to targeted users for months. So that popular post you made 2 months ago could still get some attention.

What’s new from YouTube in February 2024

YouTube is the #1 streaming platform?

Viewers watch 1 billion hours of YouTube content on their TVs every day! Do you tune into YouTube on your TV?

Other social media news from February 2024

Snapchat now has 800 million users

Snapchat has reached 800 million active monthly users. Are you active on Snapchat? What's your favourite part about the app?

96% of creators make less than $100,000 a year

Kajabi surveyed 2,000 creators to get more information on how they make money online and how much they're making.


Buuuut, this isn't all. This is just a snippet! To read the full social news report, visit the HeyOrca blog.

If you'd like to join us as we walk through these updates and some fun trending audio from February, register for our webinar this Thursday, March 7.

See you for another round up in April! ??

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