Biggest Selling Mistake? Overwhelming The Buyer. Here’s How To Keep It Simple.
Randy Illig
Guiding Executives to Enable and Execute on a TurningPoint Sales Strategy
“Too many sellers foolishly focus on their memorized pitch at the expense of the buyer’s specific wants. They bombard their customers with extra stuff that isn’t needed to make a sales decision. They make the sales process too long, too complex, and too overwhelming. The poor client becomes frozen in a blizzard of choices.
Good sellers spend time learning the buyers’ situation and needs, then help the buyers make good decisions in their own best interest.”
→ Read the full article in my Forbes column to discover three sales tips to simplify your selling process and deliver the most relevant information to your customers.