The biggest (and scariest?) opportunity on LinkedIn + Bluesky, Instagram, LinkedIn, Meta, Threads, TikTok & YouTube Updates
Katie McKiever, MA
Award-Winning Social Media & Communications Consultant | Employee Advocacy Strategist | Personal Brand Expert | Brand Journalism Leader | Speaker | LinkedIn Trainer | Thought Leader Partner
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Stick around for the Social Media News to Use below. This week's top five (or more!) most important updates to help you grow your brand.
I know the Super Bowl just happened, but I can't comment on who won or the ads since I put this together well before the game. Still, because this is landing in your inbox the morning after, it felt odd not acknowledging it.?
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Tell me, where did you spend the most time online during the game? Reply and let me know. Threads? Bluesky? Facebook? Instagram? TikTok? X??
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Go sports!
THE SCOOP
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Get these on your calendar! I have two LinkedIn workshops with SkillPop coming up - one is virtual and one is in person. I’ll see you on a screen or in a seat soon.?
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In person:
Elevate Your LinkedIn
Tuesday, February 25, 2025
6:30 pm - 8:00 pm ET
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Virtual:
Elevate Your LinkedIn
Thursday, February 27, 2025
7:00 pm - 8:30 pm ET
BLUESKY: It’s still not even close to the number of users Threads has.
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INSTAGRAM: The definitive guide, until they change it again, for Instagram asset dimensions. You might want to bookmark this.
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INSTAGRAM: It more than likely is, but have you checked to make sure your Account Status is in good standing?
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INSTAGRAM: There’s a new metric - View Rate.
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INSTAGRAM: A preview of the new app.
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INSTAGRAM: I hadn’t seen this yet.
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LINKEDIN: Video tech tips specifically for LinkedIn, but they can apply most anywhere.
领英推荐
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LINKEDIN: Spoiler alert - it’s weekdays between 8 am and 4 pm, which is pretty much what it’s been forever.
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LINKEDIN: Yes, at first glance, this article highlights the runaway success of video on LinkedIn, but it is also LinkedIn showing us their hand. Over the past year, they have repeatedly pushed this message through their own articles, media interviews, and earnings reports, making it clear that video is not just wildly successful but the biggest opportunity on the platform. Video will continue to be a main content priority for the platform in 2025 and a key factor in maximizing your presence. Do you have to post videos? No. But if you want to grow as much as possible and give LinkedIn what it clearly wants more of, incorporating video into your strategy will be essential.?
For personal brands, this can feel intimidating, even scary. Out of all content formats, video is the most anxiety-inducing. For organizations, it can also be a heavier lift, requiring more resources, processes, and team coordination. But the potential payoff is there. The key is getting your brand to the point where creating video becomes second nature.
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META: Despite everything going on with the company lately, Meta reported strong earnings.
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SOCIAL MEDIA: I love this so much. Showcasing employees on a brand’s social platforms is always a win in my book.
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THREADS: I now have this feature on my account. Do you?
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THREADS: A new feature.
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THREADS: “When it comes to engagement, Threads emerges as the clear leader.”
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THREADS: A guide to the platform…
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TIKTOK: Voices to watch. Follow and support them!
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TIKTOK: I love a good storytelling series.
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YOUTUBE: They describe their video recommendations system as “automating word of mouth.”
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BUSINESS BONUS
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LEADERSHIP: No “imposter syndrome” here.
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content writer @ buffer | linkedinfluencer? | creator economy + productivity + remote work
2 周Thanks for the mention!