The Biggest Mistake Podcasters Make (and How You Can Avoid It)

??? Do you feel like your podcast should be making you more money by now? You’re not alone.

Most podcasters fall into the same trap—they start strong, excited about their new platform, but after a few months of consistently putting out episodes, they look at their bottom line and think...

“Is this even worth it?”

I’m here to tell you: it is. But not if you’re doing it the same way everyone else is.

The biggest mistake I see podcasters make? They don’t treat their show like a business.

What does that mean?

It means they focus solely on content creation and forget the strategy that turns listeners into clients or customers. They get stuck in the cycle of creating content for the sake of it, without a clear plan to monetize.

But here’s the good news: You can avoid this. You can build a system around your podcast that allows you to focus on what you love—creating content—while your podcast brings in revenue for you.

Here’s how you do it:

1?? Create a core offer Think about what your audience needs most. What problems can you help them solve? Package that knowledge into a service or product and offer it through your podcast.

2?? Use your episodes to drive traffic Every episode is an opportunity to point your listeners toward your core offer. Not in a “salesy” way, but by naturally guiding them toward a solution that you know will help them.

3?? Automate your lead generation Set up a simple system that captures leads and nurtures them, so you’re not constantly in “sales mode.” Let your podcast do the work for you.

?? You don’t need a massive audience or big sponsors. All you need is a strategic approach and a willingness to think beyond just creating more content.

?? What’s one thing you wish you could turn your podcast into? Let’s brainstorm in the comments—I’m here to help!