Biggest Mistake in 2024 That’s Hurting My 2025 Goals

Neglecting my LinkedIn growth.

I told myself, “Client work is more important,” or “I need to finish the course I paid for.”

Excuses.

Now, as 2025 begins, I’m kicking myself.

Why? Because hitting my revenue goals for 2025 is directly tied to growing on LinkedIn.

To all my LinkedIn connections: don’t make this mistake.

This platform can unlock immense growth and income opportunities—but only if you prioritize it.

Here’s what I did wrong last year, and how I’m fixing it:

What I Did Wrong in 2024

1?? No Clear Goal on LinkedIn

I kept switching between objectives:

- Getting clients for myself

- Growing my followers

- Acquiring clients for my clients

This lack of focus was a disaster.

Fix for 2025: My goal is simple: Help sales and revenue leaders grow their LinkedIn presence.

2?? No Time Blocked

I was always busy. Grateful for the work, but I learned a hard truth:

You’ll never “find” time—you must make it.

Fix for 2025: I’m blocking time specifically for LinkedIn growth and sticking to it, no matter what.

3?? Undefined Ideal Client Profile (ICP)

I was vague about who I wanted to work with and their pain points. As a result, I sent cold DMs to the wrong people.

Fix for 2025: My ICP is crystal clear:

- Revenue leaders selling B2B SaaS marketing/sales tools.

- They’re losing to competitors who invest in LinkedIn.

- They’re ready to build their personal brand but need help.

The Consequences of My Mistakes

1. Starting 2025 at a disadvantage for my revenue goals.

2. Gaps in my client acquisition pipeline.

3. Pushback from potential clients: “If you’re so good at LinkedIn, why don’t you have 10K followers?”

It’s hard to argue with that—I wasn’t practicing what I preach.

The damage is done. I’m frustrated with myself, but now it’s time to recover.

My Recovery Plan for 2025

1?? Make LinkedIn Growth My #1 Priority

No excuses. If I miss my monthly LinkedIn goals, I’ll hold myself accountable.

2?? Double Down in the First Half of 2025

I’ll be twice as active to close the gap I created last year.

3?? Give Back to LinkedIn

In 2024, I was selfish—taking from the LinkedIn community without giving back enough.

Fix for 2025: I’ll create valuable resources to help my ICP succeed, including free PDFs, videos, and actionable content.

My goal is to build trust, add value, and create superfans.

Are You a Sales Leader Struggling on LinkedIn?

Let’s talk. I’ll help you create a LinkedIn strategy and write 3 posts. All for FREE.

Don’t wait to grow your LinkedIn like I did—start now.