Biggest Marketing Challenges For 2023: #1

Happy New Year!

Mastering a New Year's resolution requires a goal, understanding of the process, focus, awareness, and daily action. Mastering your marketing is no different.

And we all know marketing has undergone tremendous change over the past few years and decades, which will continue in 2023. At the same time, we are facing the aftereffects of the global pandemic, the brutal war in Europe, economic challenges, different technologies, channels, etc.

The number 1 challenge in marketing and communication that will have the most significant day-to-day impact on how we work and do marketing in 2023 will be the need for more trust among stakeholders. Here are some most impactful reasons:

• Consumers feel and see daily how the world is overwhelmed with superficial ads and funnels, there are scammers out there, and it's harder every day to understand who we can trust;
• According to one study by Fournaise Group, 80% of CEOs do not trust marketers as marketers are too disconnected from the financial realities of companies;
• Business owners are frustrated about their marketing or lack thereof, especially among small and medium-sized enterprises (which, according to WorldBank, represent about 90% of businesses and more than 50% of employment worldwide!).

But remember this:?people do business with people, not with companies. And we do business with those we know, like, and trust. So, it is vital for marketing to align business focus with values consumers perceive and need and show them authentically.

We at Powerful Marketers are dedicated to helping you to master and align your marketing with your business goals, and with us, you can be sure you will be inspired, supported, and connected. If you are eager to join forces to advance each other, I hope you join our monthly international?Mastermind meetings! The next meeting will take place on January 10.

May 2023 be a blessed and prosperous year for you & I hope to see you around soon!

REGISTER TO MASTERMIND

Stay tuned, in the next letters I will be talking about the upcoming exciting challenges!

Sincerely yours,

Mari-Liis from Powerful Marketers