The Biggest Lie In Sales Training Exposed

Before one can Master the Art of Text Message Selling, one must first kill a Sacred Cow. A Sacred Cow is an idea that is unreasonably held above reproach. Put simply, it is a lie we allow ourselves to believe. Today  we stop believing this One Lie that prevents far too many sales people from going from good to great. 

This lie is ––  You Shouldn’t give the customer all the information they want over the phone, or, in this case, text. The logic is: if you give the customer all the information before they show up they won’t have a need to show up; they can just take your information and use it as ammunition to get a better price somewhere else. This is very commonly held belief across many industries and taught by many so-called sales experts and “gurus”. These “gurus” tell us to give “just enough” information to keep the customers interested but not enough that they don't have to come in. This is an antiquated view and (REMOVE IT) is just wrong. So today we forsake this Sacred Cow and put it down for good. Time to Kill the Cow! ( 

Here’s the truth. The customer is going to shop around no matter how much or how little information we give them. The truth is, the customer has already been shopping around. The truth is, the MORE information you give the customer before they get to you, the better your chances of selling the customer. The truth is, the MORE helpful and transparent you are the MORE professional and trustworthy you are being. The truth is, they can do a Google search and find the information without you, so you may as well be helpful and go ahead and provide the information yourself. 

Being helpful and providing the customer with lots of information through text will set you apart from the competition. You definitely want to be the one who is helping and giving; not withholding and hiding. Delivering all the information in the most convenient method possible – text – will convey transparency and build trust. Trust is an essential ingredient in all relationships, and, make no mistake, sales is all about relationships. We are in the people business. People buy from people they like and trust. That is why we need to give the customer all the information they are seeking and offer even more information that they haven’t even asked for yet. Be the Giver of All Information and you will increase your appointments. You will increase your show rate and you will increase your sales. You can’t be a master of Text Message Selling without first making a commitment to Giving! Making the commitment to Giving all the information will allow you to build a HUGE following of loyal, happy, buying customers — and make a lot of money. Let’s not kid ourselves. Money is important. It is why we do this. It is why you are reading this. So remember this. TEXT MESSAGE MASTERS MAKE THE MOST MONEY. AND TEXT MESSAGE MASTERS GIVE ALL THE INFORMATION.